Dunedin's Plan D marketing campaign gets A+ in feedback
A quirky marketing campaign promoting Dunedin as ‘a pretty good plan D’ has won widespread acclaim, documents reveal.
‘’This work is BRILLIANT. Do not listen to any naysayers,’’ wrote Nigel Douglas, chief executive of New Zealand’s largest media agency, OMP.
His letter was one of dozens sent to the Dunedin City Council about its new marketing campaign, and released to Stuff after an Official Information Act request.
What did you think of the city's new 'plan D' marketing campaign?
Poll: Are our Kiwi summer holidays helping us recharge, or holding the economy back? ☀️🥝
There’s growing debate about whether New Zealand’s extended Christmas break (and the slowdown that comes with it) affects productivity.
Tracy Watkins has weighed in ... now it’s your turn. What’s your take? 🤔
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72% We work hard, we deserve a break!
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16.3% Hmm, maybe?
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11.8% Yes!
Some Choice News!
Many New Zealand gardens aren’t seeing as many monarch butterflies fluttering around their swan plants and flower beds these days — the hungry Asian paper wasp has been taking its toll.
Thanks to people like Alan Baldick, who’s made it his mission to protect the monarch, his neighbours still get to enjoy these beautiful butterflies in their own backyards.
Thinking about planting something to invite more butterflies, bees, and birds into your garden?
Thanks for your mahi, Alan! We hope this brings a smile!
Brain Teaser of the Day 🧠✨ Can You Solve It? 🤔💬
How many balls of string does it take to reach the moon?
(Peter from Carterton kindly provided this head-scratcher ... thanks, Peter!)
Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!
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