Dunedin's Plan D marketing campaign gets A+ in feedback
A quirky marketing campaign promoting Dunedin as ‘a pretty good plan D’ has won widespread acclaim, documents reveal.
‘’This work is BRILLIANT. Do not listen to any naysayers,’’ wrote Nigel Douglas, chief executive of New Zealand’s largest media agency, OMP.
His letter was one of dozens sent to the Dunedin City Council about its new marketing campaign, and released to Stuff after an Official Information Act request.
What did you think of the city's new 'plan D' marketing campaign?
Poll: Are Kiwis allergic to “exuberance”? 🥝
In The Post’s opinion piece on the developments set to open across Aotearoa in 2026, John Coop suggests that, as a nation, we’re “allergic to exuberance.”
We want to know: Are we really allergic to showing our excitement?
Is it time to lean into a more optimistic view of the place we call home? As big projects take shape and new opportunities emerge, perhaps it’s worth asking whether a little more confidence (and enthusiasm!) could do us some good.
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41.9% Yes
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31.7% Maybe?
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26.4% No
Brain Teaser of the Day 🧠✨ Can You Solve It? 🤔💬
How many balls of string does it take to reach the moon?
(Peter from Carterton kindly provided this head-scratcher ... thanks, Peter!)
Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!
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Poll: Are our Kiwi summer holidays helping us recharge, or holding the economy back? ☀️🥝
There’s growing debate about whether New Zealand’s extended Christmas break (and the slowdown that comes with it) affects productivity.
Tracy Watkins has weighed in ... now it’s your turn. What’s your take? 🤔
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73% We work hard, we deserve a break!
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15.9% Hmm, maybe?
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11.1% Yes!
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