Dunedin's Plan D marketing campaign gets A+ in feedback
A quirky marketing campaign promoting Dunedin as ‘a pretty good plan D’ has won widespread acclaim, documents reveal.
‘’This work is BRILLIANT. Do not listen to any naysayers,’’ wrote Nigel Douglas, chief executive of New Zealand’s largest media agency, OMP.
His letter was one of dozens sent to the Dunedin City Council about its new marketing campaign, and released to Stuff after an Official Information Act request.
What did you think of the city's new 'plan D' marketing campaign?
Can you crack Today’s neighbourhood conundrum?
Without a bridle or a saddle, across a thing, I ride a-straddle. And those I ride, by help of me, though almost blind, are made to see. What am I?
Do you think you know the answer to our daily riddle? Don't spoil it for your neighbours! Simply 'Like' this post and we'll post the answer in the comments below at 2pm.
Want to stop seeing riddles in your newsfeed?
Head here and hover on the Following button on the top right of the page (and it will show Unfollow) and then click it. If it is giving you the option to Follow, then you've successfully unfollowed the Riddles page.
This one was sent in by your fellow neighbour, can you figure it out?
What is first white then red and the plumper it gets the more the old lady likes it?
Do you think you know the answer to our daily riddle? Don't spoil it for your neighbours! Simply 'Like' this post and we'll post the answer in the comments below at 2pm.
Want to stop seeing riddles in your newsfeed?
Head here and hover on the Following button on the top right of the page (and it will show Unfollow) and then click it. If it is giving you the option to Follow, then you've successfully unfollowed the Riddles page.
$50 garden centre vouchers!
Our winners this week have won $50 to spend at a local garden centre.
Congratulations to:
Cassie Arauzo from Cockle Bay
Elizabeth Williams from Hillcrest
Luke Shamy from Hornby
Mitchell Hopping from Wallacetown
Get in touch with our helpdesk team here if you're on this list! If you're not a winner, check back next week just in case.
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