Teasers and high-tech signs mooted to help city shops survive
Tourists need more help to find central Christchurch's shops and cafes if they are to splash their cash, a retail expert says.
Chris Wilkinson, managing director of consultancy First Retail, believes the city needs a wayfinding plan given the scattered nature of businesses in central Christchurch.
He's suggested interactive digital signs, teasers about what's nearby, and apps outlining trails for particular shopping and food interests.
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