DIY SEO
Search Engine Optimisation (SEO) sounds complex, but with a few simple tricks, you’ll find yourself climbing the search results.
Here are just a few of the best ways to get that boost for free.
Watch Your Words
One of the most overlooked problems are the keywords themselves. Don’t try to be the number one hit for “socks” because there is no way. You could be high on the list for “men’s business socks” or something more specific. Once you have a few phrases that work, try a combination that represents the strongest part of your business.
Be Consistent
The best keywords aren’t going to get you very far if you aren’t updating the site. Chances are, you can’t redesign your site regularly. You aren’t making new products every week. Having promotions year in and out is ridiculous.
You can, however, blog. Your webhost probably has one and you can generate some interesting content on your own. At first, blog weekly. If you are successful, try it daily. The activity on your site helps Google and similar search engines rank you higher.
Keep It Pithy
When it comes to item descriptions and URLs, the shorter the better. For item descriptions and comments, try to keep it under 50 words with all the pertinent details.
This can be especially hard for some products, but you may be able to find a different header for special information or specific dimensions.
Likewise, you don’t want to have every step of the site in your URL. For example me.com/clothing/mens/underwears/socks/business/search.aspx is not as good as me.com/socks. Google and other engines can really penalise you for a long URL.
Stick to these 3 simple rules and you can get yourself to the top of the search results by the end of the week. Just remember this is a journey, not a destination.
Poll: Should the government levy industries that contribute to financial hardship?
As reported in the Post, there’s a $30 million funding gap in financial mentoring. This has led to services closing and mentors stepping in unpaid just to keep helping people in need 🪙💰🪙
One proposed solution? Small levies on industries that profit from financial hardship — like banks, casinos, and similar companies.
So we want to hear what you think:
Should the government ask these industries to contribute?
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59.4% Yes, supporting people is important!
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26.3% No, individuals should take responsibility
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14.3% ... It is complicated
Brain Teaser of the Day 🧠✨ Can You Solve It? 🤔💬
Make a hearty dish. Take just half a minute. Add four parts of kestrel. Then just add one. What have you made?
(Trev from Silverdale kindly provided this head-scratcher ... thanks, Trev!)
Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!
Want to stop seeing these in your newsfeed? No worries! Simply head here and click once on the Following button.
Poll: Should complete designs be shared with the public, or should the community help shape the designs from the start?
The Post recently shared an opinion piece on the Harbour Crossing and why a more democratic approach might be needed 🚗🚲👟
While most decisions sit within the political arena, many organisations—like NZTA—manage long-term projects that go beyond party lines. Politics can sometimes disrupt progress, and the next Harbour Crossing is a big decision that will affect all Aucklanders.
We’d love your thoughts: Should near-complete, shovel-ready designs be shared with the public, or should the community have a hand in shaping the designs from the start?
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76.3% Community feedback and transparency is needed.
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23.7% No. This would be impossible in practice.
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