Website Design Tips
As small to medium businesses look to transform their business model to thrive in the online digital world, here are some ideas toward website design.
Website Layout
Avoid cluttered page layout. Having white space on a website pages is a good thing. Too many images and buttons look unbalanced and can prevent visitors from reaching the next step – contacting you!
Buttons
One call-to-action button can be more effective than lengthy Menu options.
Scrolling websites
Scrolling up and down a web page allows the visitor seamless movement. Clicking buttons to find more information adds frustrating load time.
Scrolling website pages are great on mobile, as visitors stay on your website longer.
Design with Mobile in mind
Well over half of all browsing sessions worldwide are performed on mobile devices.
Design your website layout with mobile in mind first, but give attention to medium and large device design as well.
Natural Images
Using overly-posed artificial photos will cause visitors to tune out. Authentic looking images of you or your staff will connect better with viewers. Using natural stock images are a great alternative.
Directing visitors
Use photos of people or graphics that look and point towards a button or menu to guide visitors toward important actions like - contacting you.
Website Font
Keep font simple and easy to read.
Text should be readable first. Most beautiful fonts don’t belong on websites.
Visitors to your website shouldn’t have to bend their necks to read illegible italic serif.
Clean, geometric sans serifs or chunky display types are best fonts for websites.
Colour
Colour is psychological that creates a particular mood or personality. It influences how visitors respond to your website. Blue = Intelligence and is a trusted colour (e.g ANZ and BNZ bank colours). Orange = Good Value Colour.
Investigate the psychology of colour and choose colours that will give your visitors a good impression.
Offers, Events & Inspiration
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🧩😏 Riddle me this, Neighbours…
I am an odd number. Take away a letter and I become even. What number am I?
Do you think you know the answer?
Want to stop seeing these in your newsfeed? No worries! Simply head here and click once on the Following button.
Scam Alert: Bank cold calls
ASB is warning customers about reports of cold calls from scammers claiming to be from ASB. These scammers are trying to obtain personal information, including usernames, dates of birth, and verification codes sent to your mobile phone.
🛡️ The "Caller Check" Test
If you get a call from someone claiming to be from ASB and you’re unsure, just ask them for a Caller Check. You will then be able to verify the call through the app.
Remember, banks will:
❌ Never ask for your banking passwords, PINs, or verification codes
❌ Never need to know your full credit card number – especially the CVC
❌ Never ask you to download software or remotely access your device
❌ Never ask you to purchase gift cards or transfer funds.
If you have received a phone call and think your account has been compromised, call ASB on 0800 ASB FRAUD (0800 272 372), or visit your local branch.
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