New campaign to guide tourism in North Canterbury as borders reopen
North Canterbury’s Hurunui district is working on a plan to welcome back visitors in a way that will have the community’s needs at its core.
Visit Hurunui’s new campaign – Let’s Have a Yarn – includes a destination management plan to make sure tourism benefits everyone once New Zealand’s borders fully open again.
Marketing manager Shane Adcock said the plan was essential as tourism was growing at an “unprecedented rate prior to the pandemic”.
“In Hurunui, we were just starting to feel the impact of that growth, so we now have a chance to plan ahead and ensure that tourism can grow alongside our communities.”
Fifth generation Hurunui farmer Scotty Bamford, who features in the campaign, said he loved Hurunui, with its beaches, mountains, farmland, and the popular alpine thermal resort in Hanmer Springs.
“You can do a bit of everything and generally not bump into a lot of people”, which Bamford said was “probably New Zealand’s best keep secret”.
Hurunui locals have been asked to provide feedback and ideas for the region’s management plan through in-person sessions or online.
Questions posed to the community included what they loved about the region, what opportunities tourism could provide, what challenges were being faced and what must be protected.
“We really want our communities across Hurunui to have a yarn with us in person, but if they can’t make one of the drop-in sessions, they can spin their own online,” Adcock said.
“We’ve made this really accessible because we do want this to be a destination management plan reflective of our communities.”
Poll: Should the government levy industries that contribute to financial hardship?
As reported in the Post, there’s a $30 million funding gap in financial mentoring. This has led to services closing and mentors stepping in unpaid just to keep helping people in need 🪙💰🪙
One proposed solution? Small levies on industries that profit from financial hardship — like banks, casinos, and similar companies.
So we want to hear what you think:
Should the government ask these industries to contribute?
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59.5% Yes, supporting people is important!
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26.2% No, individuals should take responsibility
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14.3% ... It is complicated
Brain Teaser of the Day 🧠✨ Can You Solve It? 🤔💬
Make a hearty dish. Take just half a minute. Add four parts of kestrel. Then just add one. What have you made?
(Trev from Silverdale kindly provided this head-scratcher ... thanks, Trev!)
Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!
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Poll: Do you have a go-to adverse-weather checklist for your family? ☔⚠️
As reported in the Press, the same low-pressure system that lashed the North Island over the weekend is now making its way south, bringing heavy rain and strong winds with it. It’s a soggy start to the week for many of us.
With more wild weather on the cards, we’re curious: do you have a go-to adverse-weather checklist for your family? Or are you more of a “grab the torches and hope for the best” household?
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45% Yes - we like to be prepared
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42.5% Nah
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12.5% This is on my to-do list!
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