Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Should the government levy industries that contribute to financial hardship?
As reported in the Post, there’s a $30 million funding gap in financial mentoring. This has led to services closing and mentors stepping in unpaid just to keep helping people in need 🪙💰🪙
One proposed solution? Small levies on industries that profit from financial hardship — like banks, casinos, and similar companies.
So we want to hear what you think:
Should the government ask these industries to contribute?
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59.3% Yes, supporting people is important!
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26.2% No, individuals should take responsibility
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14.5% ... It is complicated
Derelict Tokanui Hospital site in line for a clean-up
Derelict Tokanui Hospital buildings will be demolished and contaminated land cleaned up so the site can be offered back to iwi.
The former psychiatric hospital, southeast of Te Awamutu, sits on land taken from Ngāti Maniapoto under the Public Works Act in 1910.
Poll: Are you a Te Huia fan?
All three Hamilton MPs appear to be united behind the retention of the Te Huia passenger rail service between Hamilton and Auckland, as well as potentially expanding it to Tauranga.
But whether Hamilton East’s Ryan Hamilton, Hamilton West’s Tama Potaka and soon-to-be Labour list MP Georgie Dansey have the combined power to shunt transport minister Chris Bishop and Prime Minister Christopher Luxon onto their line of thinking remains to be seen.
Are you a Te Huia fan? Tell us more in the comments (adding NFP if you don't want your words used in print).
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81.6% Yes
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18.4% No
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