A saucy rebrand brings te reo Māori to Kiwi fridges and dinner tables
Hi neighbours,
Are you looking for a new pantry staple? A Canterbury restaurateur has launched his own te reo Māori-branded tomato sauce after boycotting another for “bastardising” the language.
Fush owner Anton Matthews has teamed up with Barkers to produce Kīnaki Tomato after removing Watties from his Christchurch restaurant because the company poked fun at Māori place names in an advertising campaign.
Matthews, who has become well-known for championing the country’s indigenous language, is proud to have te reo Māori on sauces displayed on his tables.
When he went in search of a new sauce to accompany his kaimoana (fish) and chips in January, they picked a sauce they loved, and asked the Geraldine-based condiment producer if it could collaborate on a label.
“I’m really stoked that they’ve taken a chance on us.”
To read more about Kīnaki Tomato, click here
What's your favourite tomato recipe?
Kia ora neighbours. We know your tomato plants are still growing, but we're looking ahead to the harvest already! If you've got a family recipe for tomatoes, we'd love to see it and maybe publish it in our magazine to share with our readers. Send your recipe to mailbox@nzgardener.co.nz, and if we use it in the mag, you will receive a free copy of our February 2025 issue.
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