Hitting The Sweet Spot
You might think you have the perfect product to tempt your customers but are you certain your perceptions align with theirs?
Failure to find your customer’s sweet spot may simply render your product out of date and out of touch.
A rare box of 120 year-old chocolates from the Boer War was for sale recently on Trade Me and attracted quite a lot of attention. But the asking price and viewers’ comments provide food for thought about the importance of making sure your value perceptions match those of your customers.
The tin gift box dating from 1900 with New Year’s greetings from Queen Victoria holds a certain value for collectors of Boer War memorabilia. But the fact that it still contains the six original uneaten chocolate bars adds enormously to the interest this item is generating.
Initially, the vendor was very confident in the value of this auction and asked upwards of $2,000.
But the auction has had no bites, and as one person said, "$2000 is a hell of a lot". Such comments about the exorbitant price tag have forced the vendor to lower their expectations to around $800.
Part of the problem here was that rancid fat and sugar bloom makes the chocolate inedible. And who wants to buy a 120 year-old product that is not fit for purpose?
This raises some really important points about value perceptions. In simple terms, if you want your product to be relevant you need to understand where your customers’ sweet spot is and how you can add value to that.
It’s very easy to have a distorted view of the value your product offers to the market. You know the enormous amount of time, effort and resources that have gone into the research, design, pricing, sales and marketing of your product. And so you’re rightly proud of what you have achieved.
But this same intense involvement can blind you to changing customer tastes, the value your competitors offer and any flaws in your own value perceptions. The harsh reality is that what was considered valuable 1 year or even 6 months ago may no longer be valued.
It may be that customers’ perceptions have changed. It could be that a competitor is offering a lot more value for the same price. A drop in perceived value might be due to the use of non recyclable packaging or increased awareness of a labour issue some other seemingly unrelated aspect.
Such a volatile market requires you to always be on your toes. You need to constantly review, and ask; does my product add value to my consumers’ lives?
Witnesses sought in relation to mass disorder on K-Road Auckland
Police are appealing to the public for any footage they may have of the mass disorder that occurred on Karangahape Road in Auckland in the early hours of Sunday 28 December.
Emergency services were called to the disorder around 3.41am where it is estimated around over 50 people were present.
A Police investigation is underway after there were three serious assaults on and around Karangahape Road during the mass disorder.
A portal has been set up to allow the public to upload any footage they have of the disorder and the serious assaults.
The portal is https://dahr.nc3.govt.nz/
Police have arrested one person but are asking for help to identify and locate others involved.
• Around 4:15am there was a serious assault outside the Crown Bar on Queen Street.
A 33-year-old man received serious injuries and was hospitalised.
The offender is still unknown, and the Police file number is 251228/4647.
• Around 4:30am there was another serious assault on a Cobden Steet just off Karangahape Road.
A 27-year-old man received serious injuries and was hospitalised.
The offender is still unknown, and the Police file number is 251228/4462.
• Around 5am there was third serious assault at the Mobil Service Station on the corner or Karangahape Road and Ponsonby Road.
A 46-year-old man received serious injuries and was hospitalised.
A 21-year-old man has been charged with wounding with intent to cause grievous bodily harm.
He has been bailed to appear in court again on 16 January 2026.
The Police file number is 251228/4774.
Police would like to speak to anyone who has witnessed or filmed the assaults.
Witnesses can call Police directly on 105.
Please quote one of the above file numbers.
Scam Alert: Fake information regarding December Bonuses from MSD
The Ministry of Social Development is reporting that fake information is circulating about new ‘December bonuses’ or ‘benefit increases’
If you get suspicious communication, please contact Netsafe.
Poll: Do you set New Year’s resolutions?
🎉 2026 is almost here!
We’re curious ... how do you welcome it?
Do you set resolutions, follow special traditions, or just go with the flow?
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9.9% Yes! New Year, New Me
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20.1% Yes - but I rarely stick to them
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70.1% Nah - not for me
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