DIY SEO
Search Engine Optimisation (SEO) sounds complex, but with a few simple tricks, you’ll find yourself climbing the search results.
Here are just a few of the best ways to get that boost for free.
Watch Your Words
One of the most overlooked problems are the keywords themselves. Don’t try to be the number one hit for “socks” because there is no way. You could be high on the list for “men’s business socks” or something more specific. Once you have a few phrases that work, try a combination that represents the strongest part of your business.
Be Consistent
The best keywords aren’t going to get you very far if you aren’t updating the site. Chances are, you can’t redesign your site regularly. You aren’t making new products every week. Having promotions year in and out is ridiculous.
You can, however, blog. Your webhost probably has one and you can generate some interesting content on your own. At first, blog weekly. If you are successful, try it daily. The activity on your site helps Google and similar search engines rank you higher.
Keep It Pithy
When it comes to item descriptions and URLs, the shorter the better. For item descriptions and comments, try to keep it under 50 words with all the pertinent details.
This can be especially hard for some products, but you may be able to find a different header for special information or specific dimensions.
Likewise, you don’t want to have every step of the site in your URL. For example me.com/clothing/mens/underwears/socks/business/search.aspx is not as good as me.com/socks. Google and other engines can really penalise you for a long URL.
Stick to these 3 simple rules and you can get yourself to the top of the search results by the end of the week. Just remember this is a journey, not a destination.
Some Choice News!
DOC is rolling out a new tool to help figure out what to tackle first when it comes to protecting our threatened species and the things putting them at risk.
Why does this matter? As Nikki Macdonald from The Post points out, we’re a country with around 4,400 threatened species. With limited time and funding, conservation has always meant making tough calls about what gets attention first.
For the first time, DOC has put real numbers around what it would take to do everything needed to properly safeguard our unique natural environment. The new BioInvest tool shows the scale of the challenge: 310,177 actions across 28,007 sites.
Now that we can see the full picture, it brings the big question into focus: how much do we, as Kiwis, truly value protecting nature — and what are we prepared to invest to make it happen?
We hope this brings a smile!
Poll: If we want to reduce speeding, what do you think actually changes driver behaviour? 🛻🚨🚓
In the Post's article on speeding penalties, the question is asked whether speeding fines are truly about road safety, or are they just a way to boost revenue for the Crown?
What do you think? Should speeding motorists receive speeding fines or demerit points?
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31.9% The sting of a fine (Money talks!)
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68.1% The threat of demerit points (Nobody wants to lose their license!)
Goldco Antique Buyers in Auckland Region
WANTED WANTED WANTED:
Gold • Coins • Watches • Banknotes • Antique • Jewellery • Collectables
The market for many antiques, collectables, vintage watches, artefacts, gold and silver items has been buoyant these past few years. So if you are considering selling any of these or similar items then our specialist buyers would like to make an offer.
Any items will be considered so please don’t be shy and visit one of our venues.
Large or valuable collections? Single items? Downsizing, moving or decluttering? Family not interested? or simply turning unwanted items into cash.
*Immediate payment made *No commission or waiting *Free no obligation appraisal *Onsite security *Please have your bank details handy
Whether you have a large and valuable collection or a single item of broken jewellery please take this opportunity to see us at a venue near you.
See us at a venue near you - See venues here:
Goldco Antique Buyers | Member NZNDA | website email: goldco@xtra.co.nz | Ph: 0800 105 228
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