Changing Your Customer’s Opinions
The former managing director for Facebook Australia & New Zealand has some very strong opinions about how social media and modern communication technology is changing the way people form their opinions.
The question is are you up to speed with how your customers form opinions about your brand?
Stephen Scheeler, the former managing director of Facebook Australia and New Zealand, points out that “we have entered an era where technology in good and not so good ways is impacting how humans do lots of different things and one is how they form opinions."
Stephen has concerns about how rapidly technology has transformed the way people build and change their opinions. He feels strongly that the accelerated changes are so great that even an insider with his experience cannot fully understand what is happening.
And although he is specifically referring to the way social media may have influenced the recent Australian elections, these concerns hold true for understanding your consumers and how they form opinions about your brand. What does this mean for your organisation?
The first thing to realise is that you can’t leave your head in the sand. The advertising world is rapidly changing and you need to get onboard with that. If you think that your advertising approach from even 5 years ago is up to date then you need to revisit the way you market your brand.
Targeted advertising is taking a larger share of audience than ever before so you need to know who your audience is in much greater segmentation detail than ever before. You can no longer assume the average grocery buyer is a mum with two children for example.
You also need to know how your consumer interacts and communicates with their community. As Ariadne Vromen, professor of political sociology at the University of Sydney, points out, social media “can be used to shore up your base, delivering messages to them as you know other forms of traditional advertising aren’t working”.
Ariadne adds that it isn’t only the young but older people who are using Facebook to verify opinions and establish trust in products and organisations. Social media is a powerful tool that has transformed the way your customers modify their opinions and you need to ensure you’re using it appropriately for your customer base.
Finally, you, as a business owner, need to invest more in your data collection and analysis tools. Build an expert marketing team and create an holistic approach to your advertising that talks to your consumers where and when they’re listening.
Poll: If we want to reduce speeding, what do you think actually changes driver behaviour? 🛻🚨🚓
In the Post's article on speeding penalties, the question is asked whether speeding fines are truly about road safety, or are they just a way to boost revenue for the Crown?
What do you think? Should speeding motorists receive speeding fines or demerit points?
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32.5% The sting of a fine (Money talks!)
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67.5% The threat of demerit points (Nobody wants to lose their license!)
Some Choice News!
DOC is rolling out a new tool to help figure out what to tackle first when it comes to protecting our threatened species and the things putting them at risk.
Why does this matter? As Nikki Macdonald from The Post points out, we’re a country with around 4,400 threatened species. With limited time and funding, conservation has always meant making tough calls about what gets attention first.
For the first time, DOC has put real numbers around what it would take to do everything needed to properly safeguard our unique natural environment. The new BioInvest tool shows the scale of the challenge: 310,177 actions across 28,007 sites.
Now that we can see the full picture, it brings the big question into focus: how much do we, as Kiwis, truly value protecting nature — and what are we prepared to invest to make it happen?
We hope this brings a smile!
Goldco Antique Buyers in Auckland Region
WANTED WANTED WANTED:
Gold • Coins • Watches • Banknotes • Antique • Jewellery • Collectables
The market for many antiques, collectables, vintage watches, artefacts, gold and silver items has been buoyant these past few years. So if you are considering selling any of these or similar items then our specialist buyers would like to make an offer.
Any items will be considered so please don’t be shy and visit one of our venues.
Large or valuable collections? Single items? Downsizing, moving or decluttering? Family not interested? or simply turning unwanted items into cash.
*Immediate payment made *No commission or waiting *Free no obligation appraisal *Onsite security *Please have your bank details handy
Whether you have a large and valuable collection or a single item of broken jewellery please take this opportunity to see us at a venue near you.
See us at a venue near you - See venues here:
Goldco Antique Buyers | Member NZNDA | website email: goldco@xtra.co.nz | Ph: 0800 105 228
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