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I appear to have been under the mistaken impression my whole life that the Koru on the tail of Air N.Z. aircraft was referring to the unfurling of a fern frond. After receiving an email, along with thousands of other Air N.Z. customers from the CEO I am now educated as I never knew of the image … View moreI appear to have been under the mistaken impression my whole life that the Koru on the tail of Air N.Z. aircraft was referring to the unfurling of a fern frond. After receiving an email, along with thousands of other Air N.Z. customers from the CEO I am now educated as I never knew of the image being associated with the Hammerhead Shark.
'Commonly referred to as the Koru, the symbol of Air New Zealand is the Mangōpare, the hammerhead shark, whose characteristics of a collective strength and resilience we liken to those shared by Air New Zealanders, customers and stakeholders.'
So after googling I found an article from the Otago Daily Times 27/12/2018 which explains more about the Koru. So for those of you whom are interested please read on.
The koru - arguably the best-known Maori symbol
By Mike Houlahan
Life & Style Summer Times
Since the late 1960s, Air New Zealand’s koru-liveried aircraft have been a familiar sight around the world. Photo: New Zealand Herald
They are part of everyday life in New Zealand, things of here or invented here which are part of the fabric of our being. Today Mike Houlahan looks at the story of the koru - a true New Zealand icon.
Thanks to the logo on the tail of Air New Zealand’s jets, the koru is one of the best-known symbols which represent the country abroad.
However the koru has a much deeper, richer place in New Zealand’s cultural heritage than that — which is possibly why it also features in the logos of the national museum and archives, dozens of councils and companies, on bank notes and government documents, the Hundertwasser and Tino Rangatiratanga flags, and was a prominent part of the marketing material when New Zealand hosted the 2011 Rugby World Cup.
Maori have used the design for almost as long as they have been in New Zealand: cave drawings dating back at least 500 years feature the koru.
It was immediately recognised as an important motif when Europeans first ventured to New Zealand — Captain Cook brought carvings laden with koru back to England, and artists who sailed with both Cook and D’Urville recorded ta moko which used the koru.
As with any symbol, its significance and meaning might be different things to the artist and the viewer.
It is generally agreed, however, that the distinctive koru spiral is inspired by an unfurling silver fern frond.
It has been variously explained as symbolising birth, regeneration, new life, growth and movement, and in tattooing is often used to represent a new branch of a whakapapa.
Its widespread use has raised concerns about its misappropriation, and the Intellectual Property Office of New Zealand notes the koru is a ‘‘culturally significant Maori design’’ which should be used in a way which respects tikanga.
While the importance of the koru to Maori never diminished, its more widespread recognition owed much to art.
In the late 1950s, abstract painter Gordon Walters commenced his Koru series of paintings, works now regarded as a landmark fusion of modernism with traditional Maori art.
Other artists followed in Walters’ footsteps in adopting the koru — arguably the country’s best-known painter, Colin McCahon, frequently used it in his work.
By the late 1960s, the koru was entering the commercial world, and Air New Zealand commissioned Tom Elliot to design a logo which would eventually to find its way on to tails of its aircraft.
The Air NZ logo uses the koru as part of a pattern called mangopare, which depicts the hammerhead shark.
‘‘Our koru encourages us to take pride in our heritage; to face each challenge with confidence and determination,’’ its website says.
‘‘It reminds us, too, of the people and land that make our home special and our responsibility to nurture and maintain these precious resources for our future generations.’’
Whether it actually does do any of those things is a moot point, but after 50 or so years as a logo — an eternity in advertising terms — it does show the enduring status of the koru.
mike.houlahan@odt.co.nz
Hello everyone! 😁,🙋🙏,
I was wanting to join anyone who does wild goat and deer hunting. Please can you text me on 0272114466.
I am also keen on doing some horse riding as well if anyone knows of people owning horses needing excercise and cleaning. 😊
www.stuff.co.nz...
What do you think is the solution for the significant number of ducks falling ill and getting injured in New Lynn?
Should they be relocated from urban areas?
Do you think too many people are feeding the birds?
Are you encountering similar problems with ducks in your … View morewww.stuff.co.nz...
What do you think is the solution for the significant number of ducks falling ill and getting injured in New Lynn?
Should they be relocated from urban areas?
Do you think too many people are feeding the birds?
Are you encountering similar problems with ducks in your neighbourhood?
*Please put NFP if you do not want your comments used by Stuff.
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8 well cushioned … View moreExtendable Table. Happy to negotiate Price to include pick up. Just-message me if you’re interested or call me on 0275888099.
1600 or an extra 500 when extended to a total length of 2100mm
Italian engineered to turn from a 6 to 8 seater with ease.
Glass top. Metal/Chrome legs.
8 well cushioned chairs.
The chairs could do with re-upholstering as they have claw marks from my cat.
Pickup only.
Let's start preparing for next year now rather than stressing at the last moment.
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*T&C Apply.
www.stuff.co.nz...
Are you in favour of the pathway plans?
*Please put NFP if you do not want your comments used by Stuff.
Here's wishing everyone a Joyous, safe & Blessed 2021 with many good times and successes to be yours.
Be grateful, kind, forgiving and most of all do not take a moment of life for granted!
I should know as I suffered a "Major Heart Attack" and was in Hospital from Christmas eve … View moreHere's wishing everyone a Joyous, safe & Blessed 2021 with many good times and successes to be yours.
Be grateful, kind, forgiving and most of all do not take a moment of life for granted!
I should know as I suffered a "Major Heart Attack" and was in Hospital from Christmas eve on. It was a sheer miracle that I was still breathing!
A stent was inserted which has given me a "Fresh Heart" and I was home yesterday in time to celebrate 2021 today with my family and Blessed with a-Fresh Heart.
So Folks this is life changing. Make every second on Earth count.
Happy New Year.
Summer daytrips out of Auckland always seem like a great plan until you’re trapped in a sticky motorway crawl, with thousands of other people who had the same bright idea.
But swap your roadie for a ferry and you’ll gain time, save petrol, and get sweet views from the water to boot.
Rangitoto… View moreSummer daytrips out of Auckland always seem like a great plan until you’re trapped in a sticky motorway crawl, with thousands of other people who had the same bright idea.
But swap your roadie for a ferry and you’ll gain time, save petrol, and get sweet views from the water to boot.
Rangitoto and Waiheke might be the obvious island destinations, but there are plenty more places you can explore via the water.
Read on to find out more.
Buh-bye and good riddance, 2020!
This last year was an absolute appealing year for so many of us.
So, for this up and coming new year, here's an idea that maybe you or your children could do.
Fill an empty clean jar with notes about good things that happen to you throughout the year.
Then on … View moreBuh-bye and good riddance, 2020!
This last year was an absolute appealing year for so many of us.
So, for this up and coming new year, here's an idea that maybe you or your children could do.
Fill an empty clean jar with notes about good things that happen to you throughout the year.
Then on New Year's eve, open the jar and read all of those wonderful memories that happened to you over the last 12 months.
You'll be pleasantly surprised.
A new year is on the way and the possibilities are endless.
May your New Year be filled with love, laughter, peace and joy but above all that, may your New Year be filled with good health.
✨✨✨A very Happy New Year to one and all✨✨✨
1200 x 1200 x 18mm. Indoor - untreated sheet. Brand new - bought it for a project that wont be going ahead now. Cost $43 from Mitre10. Must pick up. Offers !
Hi neighbours. We're still being asked to conserve water after one of the driest years on record.
Following a dry 2019, the region saw a record 40 days with no rain in January and February, paving the way for water restrictions that would continue into December.
Despite the restrictions and … View moreHi neighbours. We're still being asked to conserve water after one of the driest years on record.
Following a dry 2019, the region saw a record 40 days with no rain in January and February, paving the way for water restrictions that would continue into December.
Despite the restrictions and Aucklanders being the most efficient water users in New Zealand, the dam levels are still low and Watercare is asking everyone to try and save 20 litres per day.
We’ve put together a list of easy ways you can save water around your home, as well as a few ideas for if you’re willing to go the extra mile.
Needing a old plastic vegie garden house or some wood to build a raised garden. Free if any one out west would have one thanks
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