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Are you a SuperGold Cardholder?
Beaurepaires wants you to arrive safely wherever you travel, which is why we offer SuperGold Cardholders 11 – 15% off Michelin, BFGoodrich, Goodyear and Dunlop Tyres.*
Plus you can get great deals on Exide batteries and Shell Lubricants in-store!
Keep you and … View moreAre you a SuperGold Cardholder?
Beaurepaires wants you to arrive safely wherever you travel, which is why we offer SuperGold Cardholders 11 – 15% off Michelin, BFGoodrich, Goodyear and Dunlop Tyres.*
Plus you can get great deals on Exide batteries and Shell Lubricants in-store!
Keep you and your family safe on the road this winter with our FREE 4 Point Safety Check which includes:
- FREE Tyre Pressure Check
- FREE Battery Check
- FREE Tyre Tread Depth Check
- FREE Oil Check
*T&C's apply.
Thirty domestic flights were cancelled and 25 delayed after patchy fog caused disruptions to flights…
A 46-year-old man has been charged with murder after a woman was stabbed and two people were hit by …
The latest updates on protesters being evicted from long-disputed Auckland land....
Welcome to the Rangitoto Meringue Puff in the making...key component for the #foodography dinner where you get to shape and style an evolving Auckland dessert.
Protesters at the long-disputed Ihumātao construction site are vowing to continue the fight, with re…
Days after a young father was killed in an execution style gang shooting, one of those responsible w…
You might think you have the perfect product to tempt your customers but are you certain your perceptions align with theirs?
Failure to find your customer’s sweet spot may simply render your product out of date and out of touch.
A rare box of 120 year-old chocolates from the Boer War was for … View moreYou might think you have the perfect product to tempt your customers but are you certain your perceptions align with theirs?
Failure to find your customer’s sweet spot may simply render your product out of date and out of touch.
A rare box of 120 year-old chocolates from the Boer War was for sale recently on Trade Me and attracted quite a lot of attention. But the asking price and viewers’ comments provide food for thought about the importance of making sure your value perceptions match those of your customers.
The tin gift box dating from 1900 with New Year’s greetings from Queen Victoria holds a certain value for collectors of Boer War memorabilia. But the fact that it still contains the six original uneaten chocolate bars adds enormously to the interest this item is generating.
Initially, the vendor was very confident in the value of this auction and asked upwards of $2,000.
But the auction has had no bites, and as one person said, "$2000 is a hell of a lot". Such comments about the exorbitant price tag have forced the vendor to lower their expectations to around $800.
Part of the problem here was that rancid fat and sugar bloom makes the chocolate inedible. And who wants to buy a 120 year-old product that is not fit for purpose?
This raises some really important points about value perceptions. In simple terms, if you want your product to be relevant you need to understand where your customers’ sweet spot is and how you can add value to that.
It’s very easy to have a distorted view of the value your product offers to the market. You know the enormous amount of time, effort and resources that have gone into the research, design, pricing, sales and marketing of your product. And so you’re rightly proud of what you have achieved.
But this same intense involvement can blind you to changing customer tastes, the value your competitors offer and any flaws in your own value perceptions. The harsh reality is that what was considered valuable 1 year or even 6 months ago may no longer be valued.
It may be that customers’ perceptions have changed. It could be that a competitor is offering a lot more value for the same price. A drop in perceived value might be due to the use of non recyclable packaging or increased awareness of a labour issue some other seemingly unrelated aspect.
Such a volatile market requires you to always be on your toes. You need to constantly review, and ask; does my product add value to my consumers’ lives?
"Complex" measles cases are landing Auckland children in hospital for "prolonged" stays, as the numb…
Two women say they were kept in a faeces-ridden prison room and subjected to dehumanising invasive s…
Semester ‘B’ 2019 is starting on the 29 of July 2019 and it runs until the 6 of December 2019.
Our courses are offered free to New Zealand citizens, residents and refugees ranging from low-level general English through to higher levels which then offer a choice of General, Academic, or … View moreSemester ‘B’ 2019 is starting on the 29 of July 2019 and it runs until the 6 of December 2019.
Our courses are offered free to New Zealand citizens, residents and refugees ranging from low-level general English through to higher levels which then offer a choice of General, Academic, or Employment qualifiers.
Please note: You need to bring your passport and the most updated visa. When you come to enrol If possible some proof of your address as well would be much appreciated.
A patched Comanchero Motorcycle Club gang member who murdered a young father and left the man's wif…
Hi neighbours, do you love Kmart?
Hundreds of thousands of inexpensive items that pass through the retail giant's checkouts every year, so it's only to be expected there will be recalls – Kmart even has a recalls page on its website, and there are 31 products on the list.
The … View moreHi neighbours, do you love Kmart?
Hundreds of thousands of inexpensive items that pass through the retail giant's checkouts every year, so it's only to be expected there will be recalls – Kmart even has a recalls page on its website, and there are 31 products on the list.
The $55 timber Occasional Chair is the latest casualty, although this is a withdrawal rather than a recall. We don't know the reason for its withdrawal, except Kmart says it is for "a potential quality issue". But what other products have been found wanting?
To find out what else is on the recall list, click here
Massage therapy is a rapidly growing industry, offering you the freedom to be your own boss while you improve the health and wellness of others.
If you’re looking for flexibility, ditch the dull 9-5 and study Massage Therapy with the New Zealand College of Massage.
We can provide you with … View moreMassage therapy is a rapidly growing industry, offering you the freedom to be your own boss while you improve the health and wellness of others.
If you’re looking for flexibility, ditch the dull 9-5 and study Massage Therapy with the New Zealand College of Massage.
We can provide you with the most in-depth massage therapy training in New Zealand, from a Level 4 Certificate through to a Level 7 Degree.
The 2018 New Zealand census showed that 70% of massage therapists are self-employed and 60% work part-time, so this really is a flexible career!
It’s not too late to change your life in 2019!
Call us now on 0800 692 666, or click below to ENROL into our JULY INTAKE.
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