62% of New Zealanders have noticed pricing errors at the supermarket over the last year

Brian from Mount Roskill

Supermarket pricing errors are widespread and yet another blow to people’s budgets. We need clear rules, stronger penalties and automatic compensation for shoppers when supermarkets get it wrong. It’s time to force supermarkets to get their pricing right.
Tell the government to introduce a mandatory supermarket pricing accuracy code:
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***with clear pricing rules
***requiring supermarkets to automatically compensate consumers when pricing errors occur. For example, by requiring products be provided free of charge if the shelf price is cheaper than the scanned price, there is a special that doesn’t offer a genuine saving, or incorrect unit pricing.
***requiring your rights to be clearly disclosed both instore and online
***with infringement notice powers and much higher penalties (similar to those in Australia) for misleading pricing and promotions.
Time for action
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Recent Consumer NZ research found that 62% of New Zealanders noticed a pricing inaccuracy at the supermarket in the last year. And thanks to hundreds of examples you shared with us, in 2023 we laid a formal complaint with the Commerce Commission about Woolworths and Foodstuffs over misleading pricing and promotional practices. That complaint led to criminal charges being filed against Woolworths NZ and two Pak’nSave stores.
But the problem is these pricing issues haven’t stopped. And they won’t, unless the supermarkets face serious consequences.
We know that all the problems in the supermarket sector won’t be fixed overnight, but new rules will help stop dodgy pricing and promotional tactics, put money back in your pockets and send a strong signal to supermarkets to sort it out.
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