DIY SEO
Search Engine Optimisation (SEO) sounds complex, but with a few simple tricks, you’ll find yourself climbing the search results.
Here are just a few of the best ways to get that boost for free.
Watch Your Words
One of the most overlooked problems are the keywords themselves. Don’t try to be the number one hit for “socks” because there is no way. You could be high on the list for “men’s business socks” or something more specific. Once you have a few phrases that work, try a combination that represents the strongest part of your business.
Be Consistent
The best keywords aren’t going to get you very far if you aren’t updating the site. Chances are, you can’t redesign your site regularly. You aren’t making new products every week. Having promotions year in and out is ridiculous.
You can, however, blog. Your webhost probably has one and you can generate some interesting content on your own. At first, blog weekly. If you are successful, try it daily. The activity on your site helps Google and similar search engines rank you higher.
Keep It Pithy
When it comes to item descriptions and URLs, the shorter the better. For item descriptions and comments, try to keep it under 50 words with all the pertinent details.
This can be especially hard for some products, but you may be able to find a different header for special information or specific dimensions.
Likewise, you don’t want to have every step of the site in your URL. For example me.com/clothing/mens/underwears/socks/business/search.aspx is not as good as me.com/socks. Google and other engines can really penalise you for a long URL.
Stick to these 3 simple rules and you can get yourself to the top of the search results by the end of the week. Just remember this is a journey, not a destination.
Poll: Do you set New Year’s resolutions?
🎉 2026 is almost here!
We’re curious ... how do you welcome it?
Do you set resolutions, follow special traditions, or just go with the flow?
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10.5% Yes! New Year, New Me
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20.2% Yes - but I rarely stick to them
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69.3% Nah - not for me
Witnesses sought in relation to mass disorder on K-Road Auckland
Police are appealing to the public for any footage they may have of the mass disorder that occurred on Karangahape Road in Auckland in the early hours of Sunday 28 December.
Emergency services were called to the disorder around 3.41am where it is estimated around over 50 people were present.
A Police investigation is underway after there were three serious assaults on and around Karangahape Road during the mass disorder.
A portal has been set up to allow the public to upload any footage they have of the disorder and the serious assaults.
The portal is https://dahr.nc3.govt.nz/
Police have arrested one person but are asking for help to identify and locate others involved.
• Around 4:15am there was a serious assault outside the Crown Bar on Queen Street.
A 33-year-old man received serious injuries and was hospitalised.
The offender is still unknown, and the Police file number is 251228/4647.
• Around 4:30am there was another serious assault on a Cobden Steet just off Karangahape Road.
A 27-year-old man received serious injuries and was hospitalised.
The offender is still unknown, and the Police file number is 251228/4462.
• Around 5am there was third serious assault at the Mobil Service Station on the corner or Karangahape Road and Ponsonby Road.
A 46-year-old man received serious injuries and was hospitalised.
A 21-year-old man has been charged with wounding with intent to cause grievous bodily harm.
He has been bailed to appear in court again on 16 January 2026.
The Police file number is 251228/4774.
Police would like to speak to anyone who has witnessed or filmed the assaults.
Witnesses can call Police directly on 105.
Please quote one of the above file numbers.
Scam Alert: Fake information regarding December Bonuses from MSD
The Ministry of Social Development is reporting that fake information is circulating about new ‘December bonuses’ or ‘benefit increases’
If you get suspicious communication, please contact Netsafe.
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