DIY SEO

Nisaar Goga from First Class Accounts Botany

Search Engine Optimisation (SEO) sounds complex, but with a few simple tricks, you’ll find yourself climbing the search results.

Here are just a few of the best ways to get that boost for free.

Watch Your Words

One of the most overlooked problems are the keywords themselves. Don’t try to be the number one hit for “socks” because there is no way. You could be high on the list for “men’s business socks” or something more specific. Once you have a few phrases that work, try a combination that represents the strongest part of your business.

Be Consistent

The best keywords aren’t going to get you very far if you aren’t updating the site. Chances are, you can’t redesign your site regularly. You aren’t making new products every week. Having promotions year in and out is ridiculous.

You can, however, blog. Your webhost probably has one and you can generate some interesting content on your own. At first, blog weekly. If you are successful, try it daily. The activity on your site helps Google and similar search engines rank you higher.

Keep It Pithy

When it comes to item descriptions and URLs, the shorter the better. For item descriptions and comments, try to keep it under 50 words with all the pertinent details.

This can be especially hard for some products, but you may be able to find a different header for special information or specific dimensions.

Likewise, you don’t want to have every step of the site in your URL. For example me.com/clothing/mens/underwears/socks/business/search.aspx is not as good as me.com/socks. Google and other engines can really penalise you for a long URL.

Stick to these 3 simple rules and you can get yourself to the top of the search results by the end of the week. Just remember this is a journey, not a destination.