![](https://cdn.neighbourly.co.nz/images/cache/user_profile_profile_picture/attachments/61006e849406a0.97927472.jpeg?170410)
Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
![Image](https://cdn.neighbourly.co.nz/images/cache/message_max_size/message_images/61df8738436fd7.74213474.png?170410)
![](https://cdn.neighbourly.co.nz/images/cache/user_profile_page_picture/profile/66d56c7836c6f8.96041498.jpeg?170410)
Special partnership launching this week with MetlifeCare
Hi Neighbours,
At Stuff we have a special partnership launching this week with MetlifeCare, where we get to showcase stories about folk living their best lives in retirement.
We think people of all ages will be interested in reading about the choices older people are making, and about special topics such as small space gardening, and the benefits of keeping moving as you age. And anyone who has lived through - or has picked up general knowledge about - the past five, six, seven or more decades in New Zealand, should have a go at our nostalgia quiz. It’s a fun one.
Joanna Davis
Editor, Homed
![Image](https://cdn.neighbourly.co.nz/images/cache/message_max_size/message_images/66d571442719b1.27544323.jpeg?170410)
![](https://cdn.neighbourly.co.nz/images/cache/user_profile_profile_picture/organisation/64a21f0f4f0f50.55185956.png?170410)
Who can crack this riddle first?
I am a word that looks the same backward and upside down. What am I?
Do you think you know the answer to our daily riddle? Don't spoil it for your neighbours! Simply 'Like' this post and we'll post the answer in the comments below at 2pm.
Want to stop seeing riddles in your newsfeed? No worries! Simply head here and click once on the Following button.
![Image](https://cdn.neighbourly.co.nz/images/cache/message_max_size/message_images/66c69386a38670.22218120.jpeg?170410)
![](https://cdn.neighbourly.co.nz/images/cache/user_profile_profile_picture/organisation/5431e2f56f6da0.99048672.png?170410)
Some Neighbourly news...
Have you been using Neighbourly Groups? You may have joined some gardening groups or general chat groups over the years.
Members have told us that this part of the site isn't working as it should, so we are going to remove it for now.
So, in a few weeks Neighbourly Groups will no longer be there. Don't worry, you can post on the noticeboard as usual!
Get in contact with our team if you have any concerns or need any help!