DIY SEO
Search Engine Optimisation (SEO) sounds complex, but with a few simple tricks, you’ll find yourself climbing the search results.
Here are just a few of the best ways to get that boost for free.
Watch Your Words
One of the most overlooked problems are the keywords themselves. Don’t try to be the number one hit for “socks” because there is no way. You could be high on the list for “men’s business socks” or something more specific. Once you have a few phrases that work, try a combination that represents the strongest part of your business.
Be Consistent
The best keywords aren’t going to get you very far if you aren’t updating the site. Chances are, you can’t redesign your site regularly. You aren’t making new products every week. Having promotions year in and out is ridiculous.
You can, however, blog. Your webhost probably has one and you can generate some interesting content on your own. At first, blog weekly. If you are successful, try it daily. The activity on your site helps Google and similar search engines rank you higher.
Keep It Pithy
When it comes to item descriptions and URLs, the shorter the better. For item descriptions and comments, try to keep it under 50 words with all the pertinent details.
This can be especially hard for some products, but you may be able to find a different header for special information or specific dimensions.
Likewise, you don’t want to have every step of the site in your URL. For example me.com/clothing/mens/underwears/socks/business/search.aspx is not as good as me.com/socks. Google and other engines can really penalise you for a long URL.
Stick to these 3 simple rules and you can get yourself to the top of the search results by the end of the week. Just remember this is a journey, not a destination.
Poll: Does a savoury scone require cheese on top, or folded inside?
Help settle the great kiwi debate ... cheese on top, or folded inside?
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77.7% Inside!
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22.3% On top!
Got more greens than you know what to do with? 🥦🌱🥕
Whether it’s a courgette takeover or a feijoa frenzy, don’t let those garden gems go to waste!
Our suggestion to you: Did you know you can grate and freeze excess courgettes to use in chocolate cake later? It sounds a bit dodgy, but it makes the cake incredibly moist ... and hey, it counts as a serving of veg, right? 🍫
What’s your go-to move for a bumper harvest? Drop your best "glut" recipes or preservation hacks in the comments below! 👇
Considering Renting Out Your Holiday Home?
Hey Neighbours,
Have you ever thought about renting out your holiday home, or wondered if you could be earning more from your current short-term rental?
As part of the Neighbourly community, Bachcare is offering a FREE short-term rental appraisal to help you understand your property’s earning potential.
With more than 20 years of experience, we support over 1,500 homeowners across New Zealand with 24/7 guest support, local teams on the ground, and professional cleaning services. Our goal is to make hosting simple while helping you maximise your income.
If you would like to learn more, feel free to get in touch.
The Bachcare Team
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