Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Should we ditch daylight saving? 🕰️
First introduced in New Zealand in 1927 with the passing of the Summer Time Act, it's what we know as 'Daylight Saving' and this year it ends on the first Sunday in April.
While we do get to sleep in this time around, some people would like to scrap the clock tinkering for good.
And why? Some evidence suggests the time changes are bad for our health as they mess with sleep patterns leading to short-term fatigue and affecting mood. Meanwhile the hour change is frustrating for farmers and a nightmare for getting the littlies to sleep. But what's your take?
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41% Yes - get rid of the clock changes
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57.2% No, I enjoy it
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1.8% Other - I'll share below
Poll: 🪰 Should the city invest money into researching the new Bypass Plan, or should we prioritise fixing the existing infrastructure?
As reported in the Press, the debate over the Bromley odour continues. Recently, a Bypass Plan has been proposed as a potential solution - this involves pumping sewage into the sea. However, official technical, scientific, and environmental reports on this plan and how it may impact the Canterbury region aren't finished yet.
Before we get the final word from the consultants, we want to know what the community thinks about the allocation of rates and resources.
We want to know: Should the city invest money into researching the new Bypass Plan, or should we prioritise fixing and upgrading the existing infrastructure?
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7.8% Research the Bypass
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84.4% Fix Existing Infrastructure
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7.8% Undecided/Need more info
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