How To Write A Media Release (Press Release) - Free advice for Northlanders putting on events
Don’t feel humble or unworthy when it comes to putting out news. Almost everybody wants to hear your news, from news publishers to journalists to consumers to staff.
Lay out your story as an upside-down pyramid (see image, borrowed from the internet)
>Most important at top; least impt bottom.
> Clear, high resolution, print-quality photos help everybody
> Clear line of contact is essential if journalists want to follow up
> News must be NEW. Keep it fresh.
> Newsmakers want stories which have “legs”
> Legs means a story which readers will look for updates on as it develops
>It’s not okay to leave a journalist confused about spellings of names, products, brand, acronyms
> QUOTES are essential. Have a representative of your organisation provide quotes in the story.
Questions or advice? Head to my website.
michaelboturwriter.com...
Brain Teaser of the Day 🧠✨ Can You Solve It? 🤔💬
Make a hearty dish. Take just half a minute. Add four parts of kestrel. Then just add one. What have you made?
(Trev from Silverdale kindly provided this head-scratcher ... thanks, Trev!)
Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!
Want to stop seeing these in your newsfeed? No worries! Simply head here and click once on the Following button.
Poll: 🤖 What skills do you think give a CV the ultimate edge in a robot-filled workplace?
The Reserve Bank has shared some pretty blunt advice: there’s no such thing as a “safe” job anymore 🛟😑
Robots are stepping into repetitive roles in factories, plants and warehouses. AI is taking care of the admin tasks that once filled many mid-level office jobs.
We want to know: As the world evolves, what skills do you think give a CV the ultimate edge in a robot-filled workplace?
Want to read more? The Press has you covered!
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52.6% Human-centred experience and communication
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15.3% Critical thinking
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29.4% Resilience and adaptability
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2.6% Other - I will share below!
Have you got New Zealand's best shed? Show us and win!
Once again, Resene and NZ Gardener are on the hunt for New Zealand’s best shed! Send in the photos and the stories behind your man caves, she sheds, clever upcycled spaces, potty potting sheds and colourful chicken coops. The Resene Shed of the Year 2026 winner receives $1000 Resene ColorShop voucher, a $908 large Vegepod Starter Pack and a one-year subscription to NZ Gardener. To enter, tell us in writing (no more than 500 words) why your garden shed is New Zealand’s best, and send up to five high-quality photos by email to mailbox@nzgardener.co.nz. Entries close February 23, 2026.
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