Wilson Barbecue's Hot Digital Tools
Hi Wellington,
Being in Level 2 means we can now get out and support our local hospitality services. It’s been a challenging time for many in this sector so it’s vital for these businesses to remain nimble and flexible. Wilson Barbecue is a restaurant and food truck business in Johnsonville that has employed a number of different digital strategies to keep growing. Gaining traction through social media with giveaways, influencers, and content - they’ve mastered the art of attracting customers online. As a small business, they’ve utilised a number of digital tools that are hospitality specific ensuring their business can operate smoothly in all areas. Check out their story here for their digital insight learnings.
Let’s keep grabbing a bite to eat or a cup of coffee to support our local hospitality businesses in Wellington!
The Team at Digital Boost
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🧩😏 Riddle me this, Neighbours…
I am an odd number. Take away a letter and I become even. What number am I?
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Poll: Are you still heading to your local for your caffeine fix, or has the $$ changed your habits? ☕
Wellington’s identity is built on its cafe culture, but with costs climbing, that culture is under pressure. We’ve seen the headlines about recent closures, and it’s a tough pill to swallow along with a $6+ coffee.
We all want our favourite spots to stay open, but we also have to balance our own budgets ⚖️
We want to know: How are you handling the "coffee math" in 2026? Are you still heading to your local for a chat and a caffeine fix, or has the cost of living changed your habits?
Keen to read more about "coffee math"? The Post has you covered.
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44.7% I avoid spending money on coffee
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46.6% I still indulge at my local cafe
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8.7% Irrelevant - coffee is not for me
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