Simon opened Cherrytree Wellington back in 2004 with his late wife Tracey. He is a chartered accountant by trade and is passionate about helping members save money and to buy what they want, when they want.
He is constantly working to improve the offerings for members – new brands, better prices for our members & new discount partners.
On a daily basis, Simon likes to think he is in charge….. but the team know better!
Simon has two daughters who both have weekend roles at Cherrytree.
In his spare time, Simon can be found on the sidelines of his daughters’ sports games or at home in the garden.
Simon Woolf visited the South Island over Christmas and he took this beautiful picture of a kotuku.
"Back in the 1970's I got to know National Forest Service Photographer John Johns. John was a phenomenal photographer, who was both technically and creatively brilliant. John was a true gentleman. He shared his knowledge freely too.
One of his many amazing photos was a Kotuku in flight, however his photo was very different to other Kotuku photos I had seen. It was the white bird against a white sky, and in Black and White. It was a beautiful piece of art and showed The Kotuku, our White Herons features so precisely.
John Johns along with Geoff Moon would be our greatest ever wildlife bird photographers. They largely worked with film, creating images in a darkroom, and shooting with manual lenses, They respected their environment immensely.
This Kotuku photo, taken yesterday, is a tribute to John, and what he taught me all those years ago. I was very fortunate to have John and Geoff, who both passed away some years ago now, as friends and mentors".
Every month, NZ Gardener runs a series of tested reader recipes using a seasonal crop. We are now on the hunt for eggplant recipes, so send your best ones to email@example.com before January 30, 2022.
Every published recipe wins a copy of our special edition Homegrown Recipes.
Electrification of the motoring industry is not only inevitable, it is happening at a far faster rate than most people were probably expecting.
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