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Four ways to understand your housing buyer

Knowing who your key buyers are (or will be) and what their needs are can affect the value the Hamilton housing market places on your property. Knowing your buyer also affects how, whether and when you decide to buy, sell or invest.

1. Hamilton Council community profiles
As part of its annual operations, Hamilton Council conducts community surveys to better understand the people and the needs of each of the 11 geographical areas of Hamilton.

2. Hamilton growth indicator reports
Released every quarter, the Hamilton Housing Market and Economy Growth Indicator Reports contain a wealth of information for home sellers—and buyers—to sink their teeth into. In addition to providing a good overview of the Hamilton housing market for the quarter.

3. FigureNZ
Figure NZ pulls data from a host of partner organisations to provide Kiwis with simple, easy to find information on a variety of topics—including property. ABS, Statistics New Zealand, InternetNZ, the New Zealand Treasury, The Department of Internal Affairs and Chorus are just a few of their partners.

4. Your local real estate agent
On top of your own research, it’s always worthwhile getting in touch with your local real estate agent. A good agent will have done their research, are tuned to what local buyers want and can offer unique insights and analysis about their current behaviours—both at a suburb, and sometimes even street level.

Want to make smart, informed moves on the Hamilton property market? Learn everything you need to know about researching your local real estate market with our free guide! Get your free guide here!

More messages from your neighbours

Local Highlight

2 days ago

Poll: 🤖 What skills do you think give a CV the ultimate edge in a robot-filled workplace?

The Team from Neighbourly.co.nz

The Reserve Bank has shared some pretty blunt advice: there’s no such thing as a “safe” job anymore 🛟😑

Robots are stepping into repetitive roles in factories, plants and warehouses. AI is taking care of the admin tasks that once filled many mid-level office jobs.

We want to know: As the world evolves, what skills do you think give a CV the ultimate edge in a robot-filled workplace?

Want to read more? The Press has you covered!

🤖 What skills do you think give a CV the ultimate edge in a robot-filled workplace?

53.9% Human-centred experience and communication

53.9% Complete
14.3% Critical thinking

14.3% Complete
29.2% Resilience and adaptability

29.2% Complete
2.6% Other - I will share below!

2.6% Complete

349 votes

17 days ago

Have you got New Zealand's best shed? Show us and win!

Mei Leng Wong Reporter from NZ Gardener & Get Growing

Once again, Resene and NZ Gardener are on the hunt for New Zealand’s best shed! Send in the photos and the stories behind your man caves, she sheds, clever upcycled spaces, potty potting sheds and colourful chicken coops. The Resene Shed of the Year 2026 winner receives $1000 Resene ColorShop voucher, a $908 large Vegepod Starter Pack and a one-year subscription to NZ Gardener. To enter, tell us in writing (no more than 500 words) why your garden shed is New Zealand’s best, and send up to five high-quality photos by email to mailbox@nzgardener.co.nz. Entries close February 23, 2026.