Announcements vs Marketing: What is Most Important to the Public?
Now and then, a Neighbourly email comes out, saying "beware of xyz scam" or "these products are recalled".
OK, great. That's important to know.
BUT! The email does not contain the details. It's effectively just clickbait for neighbourly.
What the email should do, is clearly state the current issue (scam, recall, security warning etc) and after that there can be a 'read more' link. When I see a recall email, and it says "click here to find out what is being recalled..." I don't click. Why should I? Its a waste of time. I've got to fruit around logging in etc.
The email should get straight to the point and just say what is necessary, and have the 'more info' link to the atricle/ discussion etc for those who want it.
This is communications 101, but some people just don't get it.
Email provides value: "Hey, Woolworths are recalling baby food with datch dates in August. Click here for more info"
Those who buy baby food will click. Those it does not affect will be saved the bother.
Email provides no value: "Hey, Woolworths has recalled some products you may have purchased. Click here to find out more"
Now, everyone has to click to find out if it's baby food or vodka. the 74% of recipients that it doesn't apply to have had a piece of their day wasted.
See the difference? Or am I just overthinking it and being facetious?
PSYCHIC AND MEDIUMSHIP READINGS.
HI EVERYONE❗
Would you like to know what the future has in store for you ? A new romance perhaps ? Moving house ? Different job ? Would you like to receive a message from a loved one who has passed ?
Interested ? Then come along to our next meeting, this Wednesday, February 11th, 7:30pm start, in The Theosophical Society Hall, 9e, Annalise Place, off Forest Glen, off Puriri Avenue, Orewa. There is a car park next to the hall. We finish around 9pm.
We are "The Hibiscus Spiritual Awakening and Healing Centre", a non-profit organisation run by friendly volunteers, and we ask for only $5 each please. Meetings are held fortnightly, with a different medium each time. It's always nice to see that people new to us are often chosen for a reading on their first visit.
In a warm, pleasant relaxing atmosphere, people receive amazing, enlightening, and very comforting messages, as well as good advice. Often, the medium will provide evidence by giving small details that the medium could not possibly have known.
Look us up on Facebook. Satisfy your curiosity by coming along and checking us out. It will be a revelation !
And, whether you are young, or not so young,
ALL ARE WELCOME❗
Poll: As a customer, what do you think about automation?
The Press investigates the growing reliance on your unpaid labour.
Automation (or the “unpaid shift”) is often described as efficient ... but it tends to benefit employers more than consumers.
We want to know: What do you think about automation?
Are you for, or against?
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9.4% For. Self-service is less frustrating and convenient.
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43.5% I want to be able to choose.
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47.1% Against. I want to deal with people.
Summer sale!
Come grab a serious bargain, we have cleared our racks, we have a stunning $2 racks, shoes for $2. Cookbooks for $1. Come check our outside racks.
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