Announcements vs Marketing: What is Most Important to the Public?
Now and then, a Neighbourly email comes out, saying "beware of xyz scam" or "these products are recalled".
OK, great. That's important to know.
BUT! The email does not contain the details. It's effectively just clickbait for neighbourly.
What the email should do, is clearly state the current issue (scam, recall, security warning etc) and after that there can be a 'read more' link. When I see a recall email, and it says "click here to find out what is being recalled..." I don't click. Why should I? Its a waste of time. I've got to fruit around logging in etc.
The email should get straight to the point and just say what is necessary, and have the 'more info' link to the atricle/ discussion etc for those who want it.
This is communications 101, but some people just don't get it.
Email provides value: "Hey, Woolworths are recalling baby food with datch dates in August. Click here for more info"
Those who buy baby food will click. Those it does not affect will be saved the bother.
Email provides no value: "Hey, Woolworths has recalled some products you may have purchased. Click here to find out more"
Now, everyone has to click to find out if it's baby food or vodka. the 74% of recipients that it doesn't apply to have had a piece of their day wasted.
See the difference? Or am I just overthinking it and being facetious?
NZCCM Massage and English Programmes
The New Zealand College of Chinese Medicine (NZCCM) offers industry-focused Massage and English programmes that prepare students for professional practice.
Students gain strong Anatomy and Physiology knowledge, hands-on experience in the student clinic, and pathways into health and wellbeing careers. NZCCM actively incorporates tikanga Māori and Te Ao Māori, partnering with local marae for cultural learning and community treatments.
As Auckland’s only provider of Massage diplomas, NZCCM is enrolling now for February 2026 Programmes include the Level 5 Wellness and Relaxation Massage Diploma and the Level 6 Remedial Massage Diploma, both NZQA-approved with intensive block courses. NZCCM also offers NZCEL Level 4 for academic English preparation.
Open Days will be held on 12 December and 23 January.
Contact: 09 580 2376 or auck@chinesemedicine.ac.nz
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Night-time roadworks on SH16
From 23 November to 17 December, stop/go traffic management will be in several locations on SH16 between Mabbett Lane and Restall Road (Sundays to Thursdays, 9pm to 5am).
Works will include chipsealing and stormwater improvements. There may be delays to your journey when travelling through the area. Click to find out more.
Poll: Should we be giving the green light to new mining projects? 💰🌲
The Environmental Protection Authority announced this week that a proposed mine in Central Otago (near Cromwell) is about to enter its fast-track assessment process. A final decision could come within six months, and if it’s approved, construction might start as early as mid-2026.
We want to know: Should mining projects like this move ahead?
Keen to dig deeper? Mike White has the scoop.
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53.1% Yes
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46.9% No
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