What is the best platform to advertise on? Should I even advertise?
EVERY BUSINESS needs to advertise to maintain and grow their client base as their will always be attrition - it's just a case of where will your advertising dollar work for you the best...
In my experience....
Community newspaper/Radio: perfect for the sleeping customer, readers tend to be parents and 50+
Social Media: ideal for Native advertising - building trust with informative and interesting posts
Online: a heaving beast that is still evolving, using safe and premium environments is a must. Branding and performance campaigns depending on the objectives, can track
Some important questions for any business:
Q1: Who is my target market
Q2: Where do they look
Q3: What is my budget
q4: What is a successful campaign (sales, clicks, website traffic, awareness etc)
The best practice is to view advertising & marketing as an investment and treat it as such - repetition = reputation!
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