What is the best platform to advertise on? Should I even advertise?
EVERY BUSINESS needs to advertise to maintain and grow their client base as their will always be attrition - it's just a case of where will your advertising dollar work for you the best...
In my experience....
Community newspaper/Radio: perfect for the sleeping customer, readers tend to be parents and 50+
Social Media: ideal for Native advertising - building trust with informative and interesting posts
Online: a heaving beast that is still evolving, using safe and premium environments is a must. Branding and performance campaigns depending on the objectives, can track
Some important questions for any business:
Q1: Who is my target market
Q2: Where do they look
Q3: What is my budget
q4: What is a successful campaign (sales, clicks, website traffic, awareness etc)
The best practice is to view advertising & marketing as an investment and treat it as such - repetition = reputation!
Poll: 🤖 What skills do you think give a CV the ultimate edge in a robot-filled workplace?
The Reserve Bank has shared some pretty blunt advice: there’s no such thing as a “safe” job anymore 🛟😑
Robots are stepping into repetitive roles in factories, plants and warehouses. AI is taking care of the admin tasks that once filled many mid-level office jobs.
We want to know: As the world evolves, what skills do you think give a CV the ultimate edge in a robot-filled workplace?
Want to read more? The Press has you covered!
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52.6% Human-centred experience and communication
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14.3% Critical thinking
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30.3% Resilience and adaptability
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2.8% Other - I will share below!
The latest product recalls
We are bringing you the latest list of recalled products from across the country. Make sure you aren't using these at home!
Click on the blue text to learn more about that particular product and why it was recalled.
Food and household item recalls:
⚠️Cereulide toxin risk in Nestlé brand Alfamino Infant Formula (0-12 months) recalled due to the possible presence of the toxin cereulide
Nestlé Milo Dipped Snack Bars
BC Hot Water Bottles sold at Bargain Chemist
Product Recalls: Infant care and clothing
Nature Baby Sleeping Gown
Product Recalls: Toys
Sensory Game Controller - sold at Kmart
Product Recalls: Cosmetics
Outside Beauty & Skincare SPF 50+ Mineral Primer (2 batches)
Anessa and Shiseido Anessa sunscreens sold only at Daikoku
Biore and Kao Biore sunscreens sold only at Daikoku
Kose Sunscreens sold only at Daikoku
Mentholatum sunscreens sold only at Daikoku
Pigeon sunscreens sold only at Daikoku
Rohto sunscreens sold only at Daikoku
Product Recalls: Electronics
Harvest Right Freeze Dryer HRFDSBKP-PP sold at Costco
Product Recalls: Other
Michelin X Multi Z and X Line Energy Z, size: 355/50R22.5, load/speed index:156K
UPDATED GASGAS Motorcycles: GASGAS Cross Country and Motocross model motorcycles with BRAKTEC brake system. New VINS added
Check the New Zealand Transport Agency's handy vehicle recall list here.
See past months' recalls. Stay safe, neighbours!
Brain Teaser of the Day 🧠✨ Can You Solve It? 🤔💬
Make a hearty dish. Take just half a minute. Add four parts of kestrel. Then just add one. What have you made?
(Trev from Silverdale kindly provided this head-scratcher ... thanks, Trev!)
Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!
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