Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Witness history in the making
Your Wellington Phoenix are playing their final regular season game on Saturday 27th April at Sky Stadium, in partnership with Layer3.
They’re calling on Wellingtonians to rally behind the team to cheer on the Nix to the top of the table! Help them make history as they chase the premiership title, so get your tickets now! Plus, kids go free.
Help them reach their goal of exceeding 21,000 fans in the stands to set a new all-time season attendance record.
Proposed parking meters down Main Road, Tawa
Copied from a Facebook post: Your Voice Counts On The Proposal For Paid Parking
Wellington City Council (WCC) have opened their consultation on the Long-Term Plan. This runs from Friday 12 April to midnight Sunday 12 May 2024. It is advised that you read the consultation document as it covers important decisions on Water, Waste, Investments and other key proposals, one of which is a proposal to introduce paid parking in the suburbs. You can find further information and a submission form here: www.letstalk.wellington.govt.nz...... Please remember to be kind in your submissions – councillors are more likely to respond to positive and well-defined responses. Tawa Business Group has heard plenty of people who are strongly against introducing paid parking and we want to make sure that WCC hears your voices too. These stories may help you with your submission.
• These are already difficult times with the high cost of living and an increasing number of local redundancies, this is an extra charge that people cannot afford.
• The suburbs should not be subsidising the income shortfall from removing car parks in the CBD. Money raised in the suburbs should be used for local investment.
• Tawa has a different demographic than the CBD. Many older and less able people rely on the services that the suburb provides and being able to park easily and directly outside their destination is important for them being able to leave their homes and reduce feelings of isolation.
• The proposal for paid parking does not follow the 2020 Parking policy that says that paid parking will be introduced if occupancy is often over 85%, turnover is low and non-compliance is high.
Our three Northern ward Councillors all voted against the proposal in February but they lost on a vote of 10:7. Councillors changed their minds about reducing hours in swimming pools and libraries so they can change their minds about this too BUT only if you submit your feedback. The more submissions we make, the less likely it is to happen.
Get painting with Resene plant-based paints!
Plant-based paints are made just like normal paint but everything in the tin comes from plants and minerals.
Plus they’re Eco Choice approved with low odour and easy water clean-up, so you can paint or stain your place with ease.
Available from Resene ColorShops.
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