Announcements vs Marketing: What is Most Important to the Public?
Now and then, a Neighbourly email comes out, saying "beware of xyz scam" or "these products are recalled".
OK, great. That's important to know.
BUT! The email does not contain the details. It's effectively just clickbait for neighbourly.
What the email should do, is clearly state the current issue (scam, recall, security warning etc) and after that there can be a 'read more' link. When I see a recall email, and it says "click here to find out what is being recalled..." I don't click. Why should I? Its a waste of time. I've got to fruit around logging in etc.
The email should get straight to the point and just say what is necessary, and have the 'more info' link to the atricle/ discussion etc for those who want it.
This is communications 101, but some people just don't get it.
Email provides value: "Hey, Woolworths are recalling baby food with datch dates in August. Click here for more info"
Those who buy baby food will click. Those it does not affect will be saved the bother.
Email provides no value: "Hey, Woolworths has recalled some products you may have purchased. Click here to find out more"
Now, everyone has to click to find out if it's baby food or vodka. the 74% of recipients that it doesn't apply to have had a piece of their day wasted.
See the difference? Or am I just overthinking it and being facetious?
Poll: Does a savoury scone require cheese on top, or folded inside?
Help settle the great kiwi debate ... cheese on top, or folded inside?
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76.7% Inside!
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23.3% On top!
Poll: Are you still heading to your local for your caffeine fix, or has the $$ changed your habits? ☕
Auckland has a thriving cafe culture, but with costs climbing, that culture is under pressure. We’ve seen the headlines about recent closures across the country, and it’s a tough pill to swallow along with a $6+ coffee.
We all want our favourite spots to stay open, but we also have to balance our own budgets ⚖️
We want to know: How are you handling the "coffee math" in 2026? Are you still heading to your local for a chat and a caffeine fix, or has the cost of living changed your habits?
Keen to read more about "coffee math"? The Post has you covered.
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41.7% I avoid spending money on coffee
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42.4% I still indulge at my local cafe
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15.9% Irrelevant - coffee is not for me
Got more greens than you know what to do with? 🥦🌱🥕
Whether it’s a courgette takeover or a feijoa frenzy, don’t let those garden gems go to waste!
Our suggestion to you: Did you know you can grate and freeze excess courgettes to use in chocolate cake later? It sounds a bit dodgy, but it makes the cake incredibly moist ... and hey, it counts as a serving of veg, right? 🍫
What’s your go-to move for a bumper harvest? Drop your best "glut" recipes or preservation hacks in the comments below! 👇
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