Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
John Terris former Mayor HCC died 2 Feb 2026 Hutt
NOW THAT WE HAVE NO LOCAL newspapers.
Message just forwarded - the former Mayor of Lower Hutt John Terris died on Monday 2/2/26.
John was Mayor, MP and councillor [city and regional] over the years giving his all to Lower Hutt and beyond.
RIP John.
Poll: As a customer, what do you think about automation?
The Press investigates the growing reliance on your unpaid labour.
Automation (or the “unpaid shift”) is often described as efficient ... but it tends to benefit employers more than consumers.
We want to know: What do you think about automation?
Are you for, or against?
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9.4% For. Self-service is less frustrating and convenient.
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43.4% I want to be able to choose.
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47.1% Against. I want to deal with people.
Kiwisaver Changes
Has your accountant told you about recent changes to KiwiSaver contribution rates and how they may affect wages and payroll calculations?
These updates can have flow-on effects for both employers and employees, and understanding them early helps avoid surprises.
Contact Stephen Larsen or www.stephenlarsenandco.co.nz... for more info
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