Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
🧩😏 Riddle me this, Neighbours…
I am an odd number. Take away a letter and I become even. What number am I?
Do you think you know the answer?
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Poll: Are you still heading to your local for your caffeine fix, or has the $$ changed your habits? ☕
Wellington’s identity is built on its cafe culture, but with costs climbing, that culture is under pressure. We’ve seen the headlines about recent closures, and it’s a tough pill to swallow along with a $6+ coffee.
We all want our favourite spots to stay open, but we also have to balance our own budgets ⚖️
We want to know: How are you handling the "coffee math" in 2026? Are you still heading to your local for a chat and a caffeine fix, or has the cost of living changed your habits?
Keen to read more about "coffee math"? The Post has you covered.
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44.2% I avoid spending money on coffee
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45.9% I still indulge at my local cafe
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9.9% Irrelevant - coffee is not for me
Scam Alert: Bank cold calls
ASB is warning customers about reports of cold calls from scammers claiming to be from ASB. These scammers are trying to obtain personal information, including usernames, dates of birth, and verification codes sent to your mobile phone.
🛡️ The "Caller Check" Test
If you get a call from someone claiming to be from ASB and you’re unsure, just ask them for a Caller Check. You will then be able to verify the call through the app.
Remember, banks will:
❌ Never ask for your banking passwords, PINs, or verification codes
❌ Never need to know your full credit card number – especially the CVC
❌ Never ask you to download software or remotely access your device
❌ Never ask you to purchase gift cards or transfer funds.
If you have received a phone call and think your account has been compromised, call ASB on 0800 ASB FRAUD (0800 272 372), or visit your local branch.
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