Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Craigs Workplace Giving for Christmas in Waikato focused on front line
It has been a delight for us to again coordinate the annual Christmas-time Workplace Giving by Craigs Investment Partners' Hamilton branch.
We've now passed on $13,100 in grants of various sizes from Craigs and its staff to the five Waikato community organisations they have chosen this year, namely Cambridge Lifeskills, Cambridge Tree Trust, Hamilton Land Search & Rescue, Paws 4 Life (who provided the photo below) and Waikato Women's Refuge - Te Whakaruruhau.
Quinton de Bruin, Investment Adviser at Craigs says: “We’re really proud of our Workplace Giving program here at Craigs.”
“Employees opt in to donate from their monthly pay cheque, building up funds over the year which we then donate to charities in need at Christmas time.
“Craigs also matches employee donations dollar for dollar, up to $500 per person per annum, so it’s a great way to be able to make a meaningful impact in our local community,” says Quinton.
We say well played Craigs Investment Partners!
Poll: Would you ever buy a total doer upper?
Housing stock is starting to move on the Coromandel Peninsula, including a dilapidated place one block back from Whitianga's Buffalo Beach that sold to a Hamilton bargain hunter for $500,000.
Real estate companies are starting to see more deals go, however, prices have stabilised with high supply levels still outstripping demand.
Would you ever buy a total doer upper? Tell us your reasons in the comments (adding NFP if you don't want your words used in print).
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0% Yes
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40% Maybe
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60% No
Poll: Should all neighbours have to contribute to improvements?
An Auckland court has ruled a woman doesn’t have to contribute towards the cost of fixing a driveway she shares with 10 neighbours.
When thinking about fences, driveways or tree felling, for example, do you think all neighbours should have to pay if the improvements directly benefit them?
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81.9% Yes
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15.3% No
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2.7% Other - I'll share below
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