Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Hamilton woman’s $50 flax roses are helping her family get by
Marama Wade sits outside her River Rd home selling harakeke roses for $50, trying to keep food on the table and the rent paid.
The 54-year-old said the reason she’s out there is simple, especially with Valentine’s Day approaching.
“We’re broke. The reality is life is hard.”
Poll: Should the government levy industries that contribute to financial hardship?
As reported in the Post, there’s a $30 million funding gap in financial mentoring. This has led to services closing and mentors stepping in unpaid just to keep helping people in need 🪙💰🪙
One proposed solution? Small levies on industries that profit from financial hardship — like banks, casinos, and similar companies.
So we want to hear what you think:
Should the government ask these industries to contribute?
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60.6% Yes, supporting people is important!
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23.5% No, individuals should take responsibility
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15.9% ... It is complicated
Derelict Tokanui Hospital site in line for a clean-up
Derelict Tokanui Hospital buildings will be demolished and contaminated land cleaned up so the site can be offered back to iwi.
The former psychiatric hospital, southeast of Te Awamutu, sits on land taken from Ngāti Maniapoto under the Public Works Act in 1910.
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