Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Is there an algae issue where you are?
Once touted as an anglers paradise, and a top water-sport playground on the Waikato River, Mangakino is in danger of becoming a ghost town as toxic algal blooms slowly suck the life out of its main attraction - Lake Maraetai.
Locals say cyanobacterial algal blooms in the river’s hydro lakes have become more frequent over the past five years, and when they arrive no-one can swim or fish in them.
Is there an algae issue where you are? Tell us more in the comments (adding NFP if you don't want your words used in print).
Tamahere home in dentist case was once centre of accountant’s fraud
It’s been a feature in a recent Hamilton District Court trial , but a Tamahere mansion already has an complicated history.
The property in Woodcock Rd - notable for having a hydroslide in the back yard - the scene of now-disproved alleged sexual offending by Hamilton dentist Rahul Gautam - made headlines more than 15 years ago, when it was a focus in the case of accountant Gary Soffe.
Poll: As a customer, what do you think about automation?
The Press investigates the growing reliance on your unpaid labour.
Automation (or the “unpaid shift”) is often described as efficient ... but it tends to benefit employers more than consumers.
We want to know: What do you think about automation?
Are you for, or against?
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9.2% For. Self-service is less frustrating and convenient.
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43.7% I want to be able to choose.
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47.1% Against. I want to deal with people.
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