Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: As a customer, what do you think about automation?
The Press investigates the growing reliance on your unpaid labour.
Automation (or the “unpaid shift”) is often described as efficient ... but it tends to benefit employers more than consumers.
We want to know: What do you think about automation?
Are you for, or against?
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9.4% For. Self-service is less frustrating and convenient.
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43.4% I want to be able to choose.
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47.2% Against. I want to deal with people.
Poll: Would you take a 1.5-hour hike for a shop? 🌿🐦
Canterbury, you have a hidden treasure right on your doorstep ... though it does come with a 1.5-hour walk up the stunning Rakaia Gorge Walkway.
Along the trail you’ll find The Fantail Shop showcasing small artworks by local artisans. Even better, every purchase supports the Fantail Trust, helping protect and restore biodiversity on the north bank of the gorge.
So we’re curious: would you take a 1.5-hour hike for a shop? (And for local biodiversity, of course 🌿)
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31.8% Yes!
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68.2% No thank you.
Time to Tickle Your Thinker 🧠
If a zookeeper had 100 pairs of animals in her zoo, and two pairs of babies are born for each one of the original animals, then (sadly) 23 animals don’t survive, how many animals do you have left in total?
Do you think you know the answer? Simply 'Like' this post and we'll post the answer in the comments below at 2pm on the day!
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