Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Scam Alert: Fake information regarding December Bonuses from MSD
The Ministry of Social Development is reporting that fake information is circulating about new ‘December bonuses’ or ‘benefit increases’
If you get suspicious communication, please contact Netsafe.
Poll: Are Kiwis allergic to “exuberance”? 🥝
In The Post’s opinion piece on the developments set to open across Aotearoa in 2026, John Coop suggests that, as a nation, we’re “allergic to exuberance.”
We want to know: Are we really allergic to showing our excitement?
Is it time to lean into a more optimistic view of the place we call home? As big projects take shape and new opportunities emerge, perhaps it’s worth asking whether a little more confidence (and enthusiasm!) could do us some good.
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40.6% Yes
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33.8% Maybe?
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25.7% No
Police urge caution on Southland beaches
As the weather warms up and Southlanders begin flocking to the beach, Police are reminding people of an important fact – beaches are roads and need to be treated as such.
Senior Sergeant Scott MacKenzie, Southland Area Road Policing Manager, says while it is legal to drive on Oreti Beach, you still need to adhere to the road rules.
“The beach has a speed limit of 30k/h – there is no excuse to be over this limit.
The days are getting warmer and with school holidays it can be expected that a lot of families with small children and animals will be heading to the beach to enjoy the sun."
“Anyone driving on the beach needs to be mindful of this, and stay focused on your surroundings,” he says.
The risks of injury or worse, to yourself or others, are just the same as on traditional roads.
Senior Sergeant MacKenzie also reminds beach goers that any form of antisocial road-user behaviour will not be tolerated.
“Some people seem to think that road rules don’t apply to you when on the beach – this is not the case.
Antisocial driving behaviour is unacceptable, on and off the beach, and we encourage the community to report the driving behaviour immediately."
“It is best to make a report while the incident is occurring to allow our staff the opportunity to respond immediately and hopefully disrupt any offenders in the act.
Please take note of as much detail as possible, such as registration number of the vehicle, any identifying features of the vehicle and its driver, or even take a video of the driving behaviour if safe to do so,” he says.
You can report information to us by calling 111 if it is happening now, or through 105 for non-emergencies.
Alternatively, you can report information anonymously through Crime Stoppers on 0800 555 111.
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