Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Is it rude to talk on the phone on a bus?
Buses can be a relaxing way to get home if you have a seat and enough space. However, it can be off-putting when someone is taking a phone call next to you.
Do you think it's inconsiderate for people to have lengthy phone calls on a bus? Vote in the poll, and add your comments below.
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64.2% Yes
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33.4% No
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2.4% Other - I'll share below
Paddy Gower seeks ‘bloody great Cantab’
The Kiwi journalist drilling deep into the country’s biggest issues is on a mission to find the local greats.
Paddy Gower is looking for the Good Kiwi in every region to feature in his show, The F@#$ing News - Paddy Gower Live on Tour.
To nominate a Good Kiwi, email reporters@press.co.nz with the name and a description of why your nominee should win. You an also share the local issues you think Paddy needs to tackle in the comments below.
It could be the woman whose knitting circle has made 3800 items for victims of domestic violence, the guy running the length of Aotearoa for mental health, or the woman with terminal cancer who spends her time campaigning to raise awareness and save lives.
“Basically I am looking for ... a bloody great Cantab who just gets on and gets things done. The criteria is somebody who has a positive attitude and makes the community a better place," Gower said.
“I will give this person the 'Big Ups' they deserve, and the community can celebrate them with me.”
A Good Kiwi will feature in each of Gower’s live shows in 14 centres through November and December. He will name the Cantabrian Good Kiwi at his Christchurch show on the evening of Friday, November 22, at St Margaret’s College.
The F@#$ing News - Paddy Gower Live on Tour is a sort of book tour, sort of stand-up comedy, some journalistic yarns and memoir, and some motivational speaking - with a fair bit of local in each show.
Gower also wants to know about topics of interest in the region.
“I’m ... going to be taking on a big issue facing Canterbury and offering up solutions.”
A stinky suburb, a neighbourhood needing a round-about or a cathedral in disrepair - “I will make your views count”, he said.
“I'm touring the nation to spread positivity, optimism and good vibes.”
*For tickets to the The F@#$ing News - Paddy Gower Live on Tour visit paddygower.co.nz
What's your favourite recipe for gooseberry?
Love gooseberries? Share your favourite way to enjoy them. We're looking for our readers' favourite family recipes for this delicious crop. Send yours to mailbox@nzgardener.co.nz, and if we use it in the magazine, you will receive a free copy of our December 2024 issue.
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