Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
What's your favourite tomato recipe?
Kia ora neighbours. We know your tomato plants are still growing, but we're looking ahead to the harvest already! If you've got a family recipe for tomatoes, we'd love to see it and maybe publish it in our magazine to share with our readers. Send your recipe to mailbox@nzgardener.co.nz, and if we use it in the mag, you will receive a free copy of our February 2025 issue.
Warnings about scams
This Fraud Awareness Week, we’re reminding everyone to stay sharp and look out for the warning signs of scams to stop them before they start.
Here’s what to watch out for:
🔍 Unrealistic offers or promises of easy money that are too good to be true
🔍 Pressure tactics: Scammers may rush or threaten you to act immediately.
🔍 Requests for personal info: Be cautious if you’re asked for bank details, passwords, or sensitive information.
🔍 Unusual payment methods like gift cards, cryptocurrency, or wire transfers.
🔍 Unverified contacts: Emails, calls, or messages from unknown or suspicious sources.
How to protect yourself:
✅ Stop and think before sharing personal details or making payments.
✅ Don't click on any links until you know that it is safe.
✅ Verify the source: Contact the organisation directly using official channels.
✅ If something’s not right, it's OK to hang up, walk away, ignore it and move on.
If you wish to report a scam, contact Police on 105 or report it online via 105.police.govt.nz/use-105.
Tactile texture
Welcome texture into your room by using leftover Resene Anaglypta wallpaper to accentuate furniture and décor items. Find out how to create your own with these easy step by step instructions.
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