Website Design Tips

Paul from Digicol

As small to medium businesses look to transform their business model to thrive in the online digital world, here are some ideas toward website design.

Website Layout
Avoid cluttered page layout. Having white space on a website pages is a good thing. Too many images and buttons look unbalanced and can prevent visitors from reaching the next step – contacting you!

Buttons
One call-to-action button can be more effective than lengthy Menu options.

Scrolling websites
Scrolling up and down a web page allows the visitor seamless movement. Clicking buttons to find more information adds frustrating load time.

Scrolling website pages are great on mobile, as visitors stay on your website longer.

Design with Mobile in mind
Well over half of all browsing sessions worldwide are performed on mobile devices.

Design your website layout with mobile in mind first, but give attention to medium and large device design as well.

Natural Images
Using overly-posed artificial photos will cause visitors to tune out. Authentic looking images of you or your staff will connect better with viewers. Using natural stock images are a great alternative.

Directing visitors
Use photos of people or graphics that look and point towards a button or menu to guide visitors toward important actions like - contacting you.

Website Font
Keep font simple and easy to read.
Text should be readable first. Most beautiful fonts don’t belong on websites.
Visitors to your website shouldn’t have to bend their necks to read illegible italic serif.
Clean, geometric sans serifs or chunky display types are best fonts for websites.

Colour
Colour is psychological that creates a particular mood or personality. It influences how visitors respond to your website. Blue = Intelligence and is a trusted colour (e.g ANZ and BNZ bank colours). Orange = Good Value Colour.
Investigate the psychology of colour and choose colours that will give your visitors a good impression.