Our skin might be thanking us
Nudi Point is one company that is not only battling through this crisis, but they are wholeheartedly embracing it. Owner Blair Coates is no stranger to adversity, after all, he is a proud gay man living in a rural north island farming community, with a passion for skin and hair care.
With a positive and upbeat outlook, Blair decided to face business in the Covid-19 era head-on. “I tend to look at every challenge as an opportunity”, and this approach has helped Nudi Point see a steady rise in their online sales since launching ‘Immunity Essential Oil Blend’ and an all-natural ‘Hand Sanitizer’. This powerful, natural sanitizer is a spritz rather than a gel so you can use it on yourself and/or surfaces. These 2 new products have helped introduce more customers to the brand and it's fair to say with a retail presence as vast, it’s no wonder you're probably asking why you haven't heard of this brand before.
Nudi Point is made in a garage workshop on Blair’s property in Takahue Valley. Their range is known for using plant-based, non-synthetic, and only naturally extracted ingredients to come up with rich lotions, serums and skincare essentials. With an excellent understanding of skin-enhancing compounds and how to develop effective formulations using the power of plants, Nudi Point have cornered a market for NZ local, highly effective, sustainable, and environmentally friendly, natural skincare.
Nudi Point can see growth forecasted in the future due to the increasing demand on non-chemical based products. These are the medium businesses that employ locally, no offshore cosmetic company head office to send the cashflow back to, and no international manufacturing to compete with domestic products. It’s crucial we seek out businesses like Nudi Point to help maintain their important positions within our community, environment and economy.
The next time we walk through one of those airport duty-free makeup and skincare counters could be a really long time, but with natural and effective alternatives like Nudi Point made here in NZ and being readily and easily available, I think our skin and the environment will be very happy with the state of the nation.
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