Business Branding
Your business needs to stand out and customers need to easily remember you. This is where business brand becomes vital.
A business brand can be seen as a representation of the business owner or reflection of an owner’s values.
A brand is a gut instinct or intuition or an immediate feeling people have about a company product or service. It’s what your customers and staff members think about your business.
On a more practical sense successful branding can be seen within the business itself through consistent and repetitive use via it’s:
Website
Business Logo
Business Cards
Social Media
Apparel
Vehicle Signage
A great brand positions a business among competitors. For smaller businesses, if done correctly, great branding can create an even playing field so to compete with larger established ones.
Arguably, all else being equal, if your brand is professional you could charge for products and services in accordance with how good your brand LOOKS. (Did we say - all else being equal)
If you are looking for customers to engage with your business and keep them coming back, Digicol can help!
We do Branding and we are good at it
Starting with logo design we can assist by selecting illustrations, fonts, photos, colours and our graphic designer can create something unique to your business.
Have project in mind? Then email:
customerservice@digicol.co.nz
.
Christmas gifts stolen from parked car prompts warning over holiday break-ins
An Auckland man whose Christmas presents were stolen from his car on a quiet street is warning others not to repeat his mistake.
Police and the AA say opportunistic thieves are breaking into cars more frequently during the Christmas period.
Jeremy Rees, an RNZ staff member in Auckland, had packed his car full of gifts when he decided to visit a friend.
“Everyone had handed over presents and we had a couple of bags full of presents sitting in the back of the car,” he said.
“I decided it would be great to go around and see a friend, drop off some presents and say hello. My wife said to me, ‘Are you sure we should be taking this car?’ I said, ‘I’m sure it’ll be fine’.
“I think it was only 20 minutes outside their house, a very quiet street. It was light [outside]. We came out and my wife pointed out that someone had smashed the rear window, reached in and grabbed the presents, and headed away.
“It was a shock. It was a shock partly because of the Christmas presents and partly because my wife had been telling me, ‘Don’t do that’.”
AA Insurance head of motor claims Beau Paparoa said roadside staff were responding to smashed windows more often.
“We definitely see car break-ins starting to occur a lot more around this time of year. We’re often hearing from customers and some of our roadside teams that there’s definitely a bit more opportunistic theft happening,” he said.
“We’re putting that down to it being a busy time of year. Everyone’s out doing their Christmas shopping and there’s much more presence of gifts and valuables being visible in the car.”
He encouraged people to be careful and make sure valuables were hidden from view.
“In terms of any valuables, if you’ve done some Christmas shopping, or if generally you’ve got valuables in your car, try [to] keep them locked away or out of sight – in your boot if you can,” he said.
“Where you’re parking is possibly a good thing to think about. If you can afford to, don’t park on the street, but if you have to park on-street, make sure you park in well-lit areas.”
Police said it was not uncommon for Christmas presents to be stolen.
“The key is to remove any opportunity. This includes taking valuables or documents out of vehicles wherever possible,” a spokesperson said.
Rees said he wished he had followed that advice.
“I feel a bit stupid, to be absolutely honest. I read all of the things from police saying ‘don’t do this, don’t pack your car, don’t just leave it on the street’, and I did exactly the opposite and I paid the price.”
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Auckland Harbour Bridge summer works
NZ Transport Agency Waka Kotahi is carrying out essential maintenance on the Auckland Harbour Bridge this December and January. The southbound clip-on lanes will be closed (24/7) from 26 December to 5 January for road resurfacing. Night-time lane restrictions will be in place throughout the summer for recoating work on the bridge. Traffic will still be able to travel in both directions at all times.
Poll: 🗑️ Would you be keen to switch to a fortnightly rubbish collection, or do you prefer things as they are?
Aucklanders, our weekly rubbish collections are staying after councillors voted to scrap a proposed trial of fortnightly pick-ups.
We want to hear from you: would you be keen to switch to a fortnightly rubbish collection, or do you prefer things as they are?
Keen for the details? Read up about the scrapped collection trial here.
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82.6% Same!
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17.4% Would have liked to try something different
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