Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: 🤖 What skills do you think give a CV the ultimate edge in a robot-filled workplace?
The Reserve Bank has shared some pretty blunt advice: there’s no such thing as a “safe” job anymore 🛟😑
Robots are stepping into repetitive roles in factories, plants and warehouses. AI is taking care of the admin tasks that once filled many mid-level office jobs.
We want to know: As the world evolves, what skills do you think give a CV the ultimate edge in a robot-filled workplace?
Want to read more? The Press has you covered!
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53.5% Human-centred experience and communication
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14.6% Critical thinking
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29.3% Resilience and adaptability
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2.5% Other - I will share below!
Poll: Should complete designs be shared with the public, or should the community help shape the designs from the start?
The Post recently shared an opinion piece on the Harbour Crossing and why a more democratic approach might be needed 🚗🚲👟
While most decisions sit within the political arena, many organisations—like NZTA—manage long-term projects that go beyond party lines. Politics can sometimes disrupt progress, and the next Harbour Crossing is a big decision that will affect all Aucklanders.
We’d love your thoughts: Should near-complete, shovel-ready designs be shared with the public, or should the community have a hand in shaping the designs from the start?
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81.3% Community feedback and transparency is needed.
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18.7% No. This would be impossible in practice.
Have you got New Zealand's best shed? Show us and win!
Once again, Resene and NZ Gardener are on the hunt for New Zealand’s best shed! Send in the photos and the stories behind your man caves, she sheds, clever upcycled spaces, potty potting sheds and colourful chicken coops. The Resene Shed of the Year 2026 winner receives $1000 Resene ColorShop voucher, a $908 large Vegepod Starter Pack and a one-year subscription to NZ Gardener. To enter, tell us in writing (no more than 500 words) why your garden shed is New Zealand’s best, and send up to five high-quality photos by email to mailbox@nzgardener.co.nz. Entries close February 23, 2026.
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