Global Recognition For Dominion Road Nightlife
The Dominion Road Business Association has earned a Purple Flag accreditation, the international endorsement for a safe evening experience.
The accolade has been won under the umbrella of the association with the project funded by Albert-Eden Local Board.
Purple Flag was launched in the United Kingdom in 2009 by the Association of Town and City Management as a robust accreditation with annual assessments.
Today more than 100 destinations across Europe and the United Kingdom share the status.
But the Dominion Rd precinct is the first destination in the southern hemisphere to achieve Purple Flag status.
The accreditation process started in October 2019 and was finished in February 2021.
Dominion Road Business Association Manager Gary Holmes said having Purple Flag accreditation will further help Dominion Road achieve its vision of being a "world within a street".
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