Business Branding
Your business needs to stand out and customers need to easily remember you. This is where business brand becomes vital.
A business brand can be seen as a representation of the business owner or reflection of an owner’s values.
A brand is a gut instinct or intuition or an immediate feeling people have about a company product or service. It’s what your customers and staff members think about your business.
On a more practical sense successful branding can be seen within the business itself through consistent and repetitive use via it’s:
Website
Business Logo
Business Cards
Social Media
Apparel
Vehicle Signage
A great brand positions a business among competitors. For smaller businesses, if done correctly, great branding can create an even playing field so to compete with larger established ones.
Arguably, all else being equal, if your brand is professional you could charge for products and services in accordance with how good your brand LOOKS. (Did we say - all else being equal)
If you are looking for customers to engage with your business and keep them coming back, Digicol can help!
We do Branding and we are good at it
Starting with logo design we can assist by selecting illustrations, fonts, photos, colours and our graphic designer can create something unique to your business.
Have project in mind? Then email:
customerservice@digicol.co.nz
.
Poll: 🤖 What skills do you think give a CV the ultimate edge in a robot-filled workplace?
The Reserve Bank has shared some pretty blunt advice: there’s no such thing as a “safe” job anymore 🛟😑
Robots are stepping into repetitive roles in factories, plants and warehouses. AI is taking care of the admin tasks that once filled many mid-level office jobs.
We want to know: As the world evolves, what skills do you think give a CV the ultimate edge in a robot-filled workplace?
Want to read more? The Press has you covered!
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53.9% Human-centred experience and communication
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14.3% Critical thinking
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29.2% Resilience and adaptability
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2.6% Other - I will share below!
Poll: Should complete designs be shared with the public, or should the community help shape the designs from the start?
The Post recently shared an opinion piece on the Harbour Crossing and why a more democratic approach might be needed 🚗🚲👟
While most decisions sit within the political arena, many organisations—like NZTA—manage long-term projects that go beyond party lines. Politics can sometimes disrupt progress, and the next Harbour Crossing is a big decision that will affect all Aucklanders.
We’d love your thoughts: Should near-complete, shovel-ready designs be shared with the public, or should the community have a hand in shaping the designs from the start?
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81% Community feedback and transparency is needed.
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19% No. This would be impossible in practice.
Have you got New Zealand's best shed? Show us and win!
Once again, Resene and NZ Gardener are on the hunt for New Zealand’s best shed! Send in the photos and the stories behind your man caves, she sheds, clever upcycled spaces, potty potting sheds and colourful chicken coops. The Resene Shed of the Year 2026 winner receives $1000 Resene ColorShop voucher, a $908 large Vegepod Starter Pack and a one-year subscription to NZ Gardener. To enter, tell us in writing (no more than 500 words) why your garden shed is New Zealand’s best, and send up to five high-quality photos by email to mailbox@nzgardener.co.nz. Entries close February 23, 2026.
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