62% of New Zealanders have noticed pricing errors at the supermarket over the last year
Supermarket pricing errors are widespread and yet another blow to people’s budgets. We need clear rules, stronger penalties and automatic compensation for shoppers when supermarkets get it wrong. It’s time to force supermarkets to get their pricing right.
Tell the government to introduce a mandatory supermarket pricing accuracy code:
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***with clear pricing rules
***requiring supermarkets to automatically compensate consumers when pricing errors occur. For example, by requiring products be provided free of charge if the shelf price is cheaper than the scanned price, there is a special that doesn’t offer a genuine saving, or incorrect unit pricing.
***requiring your rights to be clearly disclosed both instore and online
***with infringement notice powers and much higher penalties (similar to those in Australia) for misleading pricing and promotions.
Time for action
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Recent Consumer NZ research found that 62% of New Zealanders noticed a pricing inaccuracy at the supermarket in the last year. And thanks to hundreds of examples you shared with us, in 2023 we laid a formal complaint with the Commerce Commission about Woolworths and Foodstuffs over misleading pricing and promotional practices. That complaint led to criminal charges being filed against Woolworths NZ and two Pak’nSave stores.
But the problem is these pricing issues haven’t stopped. And they won’t, unless the supermarkets face serious consequences.
We know that all the problems in the supermarket sector won’t be fixed overnight, but new rules will help stop dodgy pricing and promotional tactics, put money back in your pockets and send a strong signal to supermarkets to sort it out.
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Got more greens than you know what to do with? 🥦🌱🥕
Whether it’s a courgette takeover or a feijoa frenzy, don’t let those garden gems go to waste!
Our suggestion to you: Did you know you can grate and freeze excess courgettes to use in chocolate cake later? It sounds a bit dodgy, but it makes the cake incredibly moist ... and hey, it counts as a serving of veg, right? 🍫
What’s your go-to move for a bumper harvest? Drop your best "glut" recipes or preservation hacks in the comments below! 👇
Poll: Does a savoury scone require cheese on top, or folded inside?
Help settle the great kiwi debate ... cheese on top, or folded inside?
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76.3% Inside!
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23.7% On top!
Illuminate Market 2026 is this Saturday 28th March!
With every Illuminate Market, we’re proving that diversity of mind is a strength! 💪
Recreate NZ's annual Illuminate Market is taking place this Saturday 28th March at Mt Albert War Memorial Hall & Reserve.
At Illuminate Market you can:
✨ Meet and purchase products from a wide range of disability-led microenterprises
✨ Experience performing arts and creative workshops from the disability community
✨Learn more about Moxie, Recreate NZ's work experience and training programme for young people with disabilities
✨Hear from and meet world-ranked T54 wheelchair racer and disability advocate, Jaden Movold (Guest Speaker & MC)
✨Participate in fun activities for the whole family
✨Enjoy delicious food from our vendors (vegetarian, vegan and GF options available)
✨Connect with friends, whānau, neighbours, colleagues and the wider community
Illuminate Market 2026
🗓️Sat 28th March, 4pm – 8pm
📍Mt Albert War Memorial Hall & Reserve
Free entry, all welcome!
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