Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
Poll: Should we ditch daylight saving? 🕰️
First introduced in New Zealand in 1927 with the passing of the Summer Time Act, it's what we know as 'Daylight Saving' and this year it ends on the first Sunday in April.
While we do get to sleep in this time around, some people would like to scrap the clock tinkering for good.
And why? Some evidence suggests the time changes are bad for our health as they mess with sleep patterns leading to short-term fatigue and affecting mood. Meanwhile the hour change is frustrating for farmers and a nightmare for getting the littlies to sleep. But what's your take?
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39.7% Yes - get rid of the clock changes
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58.5% No, I enjoy it
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1.8% Other - I'll share below
Alan and Hazel Kerr share Senior New Zealander of the Year Award 2026
Dr Alan and Hazel Kerr describe themselves as ‘just ordinary old Kiwis’, despite being named as the 2026 Ryman Healthcare Senior New Zealanders of the Year Te Mātāpuputu o te Tau.
The amazing couple prompted a standing ovation at a star-studded Auckland event which recognised their tireless efforts, with Alan travelling to and from Gaza and the West Bank 40 times to help children over 20 years, and Hazel travelling 20 times.
Click read more to find out more.
Poll: Are you still heading to your local for your caffeine fix, or has the $$ changed your habits? ☕
Auckland has a thriving cafe culture, but with costs climbing, that culture is under pressure. We’ve seen the headlines about recent closures across the country, and it’s a tough pill to swallow along with a $6+ coffee.
We all want our favourite spots to stay open, but we also have to balance our own budgets ⚖️
We want to know: How are you handling the "coffee math" in 2026? Are you still heading to your local for a chat and a caffeine fix, or has the cost of living changed your habits?
Keen to read more about "coffee math"? The Post has you covered.
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42.8% I avoid spending money on coffee
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41.1% I still indulge at my local cafe
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16.1% Irrelevant - coffee is not for me
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