Get to know your customers in 2022

Hi Neighbour,

How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.

Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?

As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.

We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!

The Team at Digital Boost Learn more

More messages from your neighbours

1 day ago

Share your favourite main crop potato recipe and win a copy of our mag!

William Hansby Reporter from NZ Gardener & Get Growing

Love potatoes? We will give away free copies of the May 2026 issue to readers whose potato recipes are used in our magazine. To be in the running, make sure you email your family's favourite way to enjoy potatoes: mailbox@nzgardener.co.nz, by March 1, 2026.

Local Highlight

6 days ago

Poll: 🤖 What skills do you think give a CV the ultimate edge in a robot-filled workplace?

The Team from Neighbourly.co.nz

The Reserve Bank has shared some pretty blunt advice: there’s no such thing as a “safe” job anymore 🛟😑

Robots are stepping into repetitive roles in factories, plants and warehouses. AI is taking care of the admin tasks that once filled many mid-level office jobs.

We want to know: As the world evolves, what skills do you think give a CV the ultimate edge in a robot-filled workplace?

Want to read more? The Press has you covered!