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The former managing director for Facebook Australia & New Zealand has some very strong opinions about how social media and modern communication technology is changing the way people form their opinions.
The question is are you up to speed with how your customers form opinions about your brand?… View moreThe former managing director for Facebook Australia & New Zealand has some very strong opinions about how social media and modern communication technology is changing the way people form their opinions.
The question is are you up to speed with how your customers form opinions about your brand?
Stephen Scheeler, the former managing director of Facebook Australia and New Zealand, points out that “we have entered an era where technology in good and not so good ways is impacting how humans do lots of different things and one is how they form opinions."
Stephen has concerns about how rapidly technology has transformed the way people build and change their opinions. He feels strongly that the accelerated changes are so great that even an insider with his experience cannot fully understand what is happening.
And although he is specifically referring to the way social media may have influenced the recent Australian elections, these concerns hold true for understanding your consumers and how they form opinions about your brand. What does this mean for your organisation?
The first thing to realise is that you can’t leave your head in the sand. The advertising world is rapidly changing and you need to get onboard with that. If you think that your advertising approach from even 5 years ago is up to date then you need to revisit the way you market your brand.
Targeted advertising is taking a larger share of audience than ever before so you need to know who your audience is in much greater segmentation detail than ever before. You can no longer assume the average grocery buyer is a mum with two children for example.
You also need to know how your consumer interacts and communicates with their community. As Ariadne Vromen, professor of political sociology at the University of Sydney, points out, social media “can be used to shore up your base, delivering messages to them as you know other forms of traditional advertising aren’t working”.
Ariadne adds that it isn’t only the young but older people who are using Facebook to verify opinions and establish trust in products and organisations. Social media is a powerful tool that has transformed the way your customers modify their opinions and you need to ensure you’re using it appropriately for your customer base.
Finally, you, as a business owner, need to invest more in your data collection and analysis tools. Build an expert marketing team and create an holistic approach to your advertising that talks to your consumers where and when they’re listening.
Did you know about 1 in 6 of our kaumātua will experience abuse at some point with over 75% of abuses occurring at the hands of family or relatives? Let's put our whānau first and end elder abuse once and for all by looking out for our older generations and challenging ageist attitudes.
If … View moreDid you know about 1 in 6 of our kaumātua will experience abuse at some point with over 75% of abuses occurring at the hands of family or relatives? Let's put our whānau first and end elder abuse once and for all by looking out for our older generations and challenging ageist attitudes.
If you or someone you know is experiencing elder abuse know that it's okay to speak out...
Call 0800 EA NOT OK (08000 32 668 65) for free and confidential help or visit the Age Concern New Zealand website for more advice and resources:
Hey neighbours,
Bad news for those travelling in and out of Auckland Airport today - serious fog and cloud has disrupted more than 50 flights.
It's the second day in a row of fog disruption, with dozens of flights cancelled and delayed on Thursday.
To read more about which flights are … View moreHey neighbours,
Bad news for those travelling in and out of Auckland Airport today - serious fog and cloud has disrupted more than 50 flights.
It's the second day in a row of fog disruption, with dozens of flights cancelled and delayed on Thursday.
To read more about which flights are affected, click here.
The number and public nature of firearm homicides in south Auckland is "enormously concerning" says …
With autumn’s falling leaves, now is the perfect time to get creative. Here’s an art print inspired by the season’s magical colours captured with Resene testpots.
Make the most of this weekend with this easy step by step project idea from Resene.
Find out how to create this quick and … View moreWith autumn’s falling leaves, now is the perfect time to get creative. Here’s an art print inspired by the season’s magical colours captured with Resene testpots.
Make the most of this weekend with this easy step by step project idea from Resene.
Find out how to create this quick and easy project yourself
More than 60 domestic flights were affected by fog over Auckland on Thursday morning. Met Service meteorologist Andy Best said the fog should clear up around midday.
Thank you to Lalit Rane for sharing this photo he took from Mount Eden of the Sky Tower peeping from a blanket of fog.
Do you like … View moreMore than 60 domestic flights were affected by fog over Auckland on Thursday morning. Met Service meteorologist Andy Best said the fog should clear up around midday.
Thank you to Lalit Rane for sharing this photo he took from Mount Eden of the Sky Tower peeping from a blanket of fog.
Do you like fog, or find it a nuisance? Let us know in the comments.
[Please type NFP if your comment is not for print.]
Like most parents, Amanda and Chris Mills want the very best educational opportunities for their kids – and a visit to Strathallan convinced them they’d found the perfect fit for eldest daughter Sophie (13). “For us, it was important to choose a school that would not only provide the best … View moreLike most parents, Amanda and Chris Mills want the very best educational opportunities for their kids – and a visit to Strathallan convinced them they’d found the perfect fit for eldest daughter Sophie (13). “For us, it was important to choose a school that would not only provide the best opportunities but also build Sophie’s confidence and extend her view of what was possible. After visiting ACG Strathallan we were confident it was the right choice.”
The Mills family value the supportive academic environment, and the strong holistic focus. They are delighted with the choice they’ve made and are confident of the benefits this educational opportunity will provide.
We warmly invite you to visit us at our open day between 9am - 11am on Tuesday, 25 June.
A year ago, several councillors wrote an open letter complaining about mayor Phil Goff's transparenc…
The Mate Ma’a Tonga team are inviting their fans to attend the Auckland fan day (full details below) on Monday 17 June at Mt Smart Stadium for a chance to meet the team ahead of the Oceania Cup Test against the Kiwis on 22 June.
The event, starting at 3.30pm, will feature a DJ, junior … View moreThe Mate Ma’a Tonga team are inviting their fans to attend the Auckland fan day (full details below) on Monday 17 June at Mt Smart Stadium for a chance to meet the team ahead of the Oceania Cup Test against the Kiwis on 22 June.
The event, starting at 3.30pm, will feature a DJ, junior performances and signing and selfie stations.
Kiwibank is doing away with cheques from 2020 despite the fact that Kiwis still write some 18 million cheques a year. The language used by Kiwibank CEO, Steve Jurkovich, to announce this major change is causing a great deal of concern and even offence among a segment of Kiwibank customers.
So, … View moreKiwibank is doing away with cheques from 2020 despite the fact that Kiwis still write some 18 million cheques a year. The language used by Kiwibank CEO, Steve Jurkovich, to announce this major change is causing a great deal of concern and even offence among a segment of Kiwibank customers.
So, what can you do to get your PR and communications challenges right when announcing major organisational changes?
Steve Jurkovich may be correct when he describes cheques as "’sunset technology’ providing a ‘shrinking service’ requiring ‘outdated’ technology that is ‘coming to the end of its useful life’" . But this is potentially offensive language for the large proportion of cheque users who are elderly. Furthermore, many of these customers are extremely vulnerable and may already be dealing with discrimination, elder abuse and the challenges of isolation and lack of mobility.
Kiwibank proposes sending out ‘personal letters’ and providing ‘tech teas’ where cheque users can learn about modern technology at their local branch. That is of course assuming that elderly customers have a computer or Smartphone and that getting to their branch isn’t a problem and that their community still has a local branch.
Kiwibank risks alienating not just the elderly but their families who will be forced to find other ways to help elderly family members make those essential daily financial transactions. Here are some steps you can follow that will help smooth any transition.
First, successful PR requires you to think about what your decisions will mean for all affected parties. Put yourself in their shoes and if you don’t know how your customers or employees think or anything about their lives you need to find out before you make major changes.
CEO Steve Jurkovich asked his 70 something year old mother what she thought of Kiwibank cancelling cheques and she was fine about it. But a survey of one person (and that person being your proud mother ) does not make a solid base for good PR communications.
Secondly, if you’re still convinced the changes are necessary for the overall health of your organisation then you need to think about how you communicate the coming changes.
Put yourself in the affected parties’ shoes and ask yourself, how will they perceive my communication? Can I ease the communication with a better choice of wording? What other steps can I take to make the transition easier for them?
Kiwibank promotes itself as a community bank for Kiwis with the aim of helping them to financial independence. With its latest announcement Kiwibank risks alienating a large number of its more vulnerable customers. Such a poorly executed PR campaign could potentially spell cheque-mate for a brand that relies on its community friendly approach.
Sheer Elegance Roller blinds Controlling the light while maintaining the view. A striking new blind for windows in the modern home.
There’s nothing more stunning than mellow sunlight lighting up your house. Sheer Elegance Roller Blinds are what gives your home that warm and clean effect.
Sheer … View moreSheer Elegance Roller blinds Controlling the light while maintaining the view. A striking new blind for windows in the modern home.
There’s nothing more stunning than mellow sunlight lighting up your house. Sheer Elegance Roller Blinds are what gives your home that warm and clean effect.
Sheer Elegance Roller Blinds are so chic and elegant that they give your homes that modern touch while keeping things minimalistic and classy. They are a unique combination of sheer fabric strips and open mesh which make the light fall into your homes in the most stunning fashion.
For blinds, curtains, shutters and awning enquiries please call our friendly team on 0800 501 841 or email sales@venluree.co.nz
www.venluree.co.nz...
Long-term road safety data from NZTA suggests speed limits on almost 90 per cent of the country's roads are too high and should be lowered.
In 2019 so far, 172 people have been killed on New Zealand's roads, six more than at the same time last year.
Ministry of Transport data for 2016, … View moreLong-term road safety data from NZTA suggests speed limits on almost 90 per cent of the country's roads are too high and should be lowered.
In 2019 so far, 172 people have been killed on New Zealand's roads, six more than at the same time last year.
Ministry of Transport data for 2016, the most recent available on its website, makes for sobering reading – 328 deaths from 286 fatal road crashes, or 0.9 deaths for every 10,000 vehicles.
To read more, click here
Hey hey my friend,
My name is Janice and I am a graphic designer from Flat Bush.
I am the creator of the Make It Your Best Year Yet Life Planner (2nd Edition)! If you haven't tried digital/printable planners yet, you are missing out! You see, I've since sold hundreds of my digital … View moreHey hey my friend,
My name is Janice and I am a graphic designer from Flat Bush.
I am the creator of the Make It Your Best Year Yet Life Planner (2nd Edition)! If you haven't tried digital/printable planners yet, you are missing out! You see, I've since sold hundreds of my digital planners to the US, Canada and UK market and now I am opening to the Kiwi market too because I don't want you to miss out the wonderful benefits of using printable planners.
✨My Quick Story✨
Did you know that I was a stressed out, exhausted, worka-holic mum that doesn't know where to stop? In short, my whole life was a mess and I know that I needed to change. Click the link below to read more of my story.
Two years fast forward... I am happier and in a much clearer state of mind than I had ever been before. This is all thanks to the power of printables! I soon realized that the simple act of writing your thoughts down on paper and following my intuition has become an integral part of my success to break free from my cluttered mind and shiny-object-syndrome.
✨Features & Benefits✨
This planner was carefully thought out and beautifully crafted to be as useful as possible so you can have a great start to goal planning.
The printable planners are easy to move around (because they are digital) and they are eco-friendly too because you get to pick and choose the pages that you want to print. That way you save ink and paper. You can then just print them out right from your own home or and put them in your A4 or A5 binder. Whatever you want, really. Plus, you get to keep them FOREVER and use them again and again for as long as you want or when you need them.
If you haven’t yet sat down to plan for the rest of the year (there's over 6 months to go before the year ends), this Life Planner is perfect for you! This beautiful and elegant planner will help bring you clarity to your goals, projects, schedule, and life!
You will also find little snippets of motivational quotes on these printables to inspire you and keep you motivated as you plan your monthly, weekly or daily goals.
If you're interested, just click the link down below to learn what’s included in this collection.
By using this link below, you'll get 50% Off which will be activated at checkout:
www.etsy.com...
This offer will not last. It is only available for a very LIMITED time. So act fast!
Offer ends Sunday!
Karaka Lifestyle Estate is a new independent-living retirement village in Drury. The first units will be ready for occupation this December. Karaka Lifestyle Estate features spacious homes, friendly community atmosphere and the management support you would expect of a top-quality retirement village… View moreKaraka Lifestyle Estate is a new independent-living retirement village in Drury. The first units will be ready for occupation this December. Karaka Lifestyle Estate features spacious homes, friendly community atmosphere and the management support you would expect of a top-quality retirement village but it comes with a key difference, at Karaka Lifestyle Estate you get the capital gain from the sale of your unit.
Karaka Lifestyle Estate could be for you if retaining your wealth is important to you, and you are looking for:
- Safe and secure retirement living
- A strong and lively social network
- The hassles of home maintenance taken care of
- A supportive environment, with an onsite manager
Come along to one of our open days to experience our beautiful Country Club, view plans of our village, and learn more about Karaka Lifestyle Estate.
When: 30th June and 1 st July, 10am to 4pm
Where: Karaka Lifestyle Estate, 333 Bremner Road, Karaka
Construction is occurring on the site, so for your safety please contact our salesperson Linda to book a visiting time.
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