Get to know your customers in 2022
Hi Neighbour,
How well do you know your customers? That might seem like a redundant question but let’s dig a little deeper.
Do you know their age? Their income? The values that resonate with them? Where do they live? Do they have a family? How do they like to spend their spare time?
As you answer these questions (and as many others as you can come up with) you’ll start to build clear customer personas that will help you tailor the experience you provide to fit the needs of your customers.
We’ve got a whole series of bite-sized videos on customer personas and customer experience waiting for you over on our website, so if 2022 is the year you take your business to the next level head on over and get started today!
The Team at Digital Boost
A reminder this hunting season
As thousands of hunters are making their plans for autumn – the Roar – recreational firearms groups are urging hunters to always be 100% sure of their targets.
Te Tari Pureke - Firearms Safety Authority NZ, which chairs the Recreational Firearms Users Group, has begun a public information campaign reminding hunters everywhere of Rule #4 of the Firearms Safety Code: to identify their target beyond all doubt.
Director Communities and Corporate, Mike McIlraith, says there is an estimated 50,000-60,000 New Zealanders involved in big game animal hunting each year, and the Roar is the key event for many hunters each year.
“The Roar is a fantastic time of year for hunters to get out into the hills after a trophy animal but hunting safely and making sure everyone gets home in one piece, still must be the most important goal of every trip,” says Mike McIlraith.
“The consequences of not fully identifying your target beyond all doubt can be catastrophic. Our message to hunters is a really simple one: If you are not sure, then don’t shoot.”
Mike McIlraith says while hunting fatalities are thankfully rare, research has shown that misidentification of the target is the largest firearms related risk to New Zealand deer hunters, and 80% of the time this involves members of the same hunting group.
The Authority says hunters should not feel pressured to take a shot: “Instead, hunters should take the time to analyse their target, wait and see if it is a hind or stag, how old is the animal, how many points does its antlers have? Identifying your target means never firing at sound, shape, colour or movement alone.”
Mike McIlraith says good hunters will slow down, and run through some simple mental checks:
- Can I see the whole animal, or could this be another hunter?
- Where are my hunting companions – could this be them or someone else?
- How much of the animal can you see, if it is a hind or stag, how old is the animal, how - many points does its antlers have?
“Taking a little extra time to identify your target and check the firing zone is the key to safer hunting. No meat or no trophy is better than no mate,” he says.
Poll: Does a savoury scone require cheese on top, or folded inside?
Help settle the great kiwi debate ... cheese on top, or folded inside?
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76.4% Inside!
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23.6% On top!
Don't overthink this riddle...
I have a silver sole
but no feet,
I make my living by bringing the heat.
What am I?
Do you think you know the answer? Simply 'Like' this post if you know the answer and the big reveal will be posted in the comments at 2pm on the day!
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