Bay of Plenty Regional Council's work guides and supports the sustainable development of the Bay of Plenty. We want to make sure our region grows and develops in a way that keeps its values safe for future generations. A major focus of our work involves looking after the environment. We manage the effects of people's use of freshwater, land, air and coastal water. However, we also have a broader responsibility with others for the economic, social and cultural well-being of the regional community.