Pick It Up Now is a sustainability project in The Coromandel about influencing a culture change to get people to pick up rubbish rather than walk past it…however it stands for so much more including ways to reduce plastic usage and reducing rubbish. The concept is in it’s infancy, however we hope to help grow it into something more significant. We have got some key players in the tourism industry and local businesses involved and keen, and are in the process of getting other businesses and more key players in the tourism industry on board as well.